Don’t like new things? Then prepare to be disappointed.

It’s our nature in this day and age to immediately be critical of new forms of communication. Heck, I’ve been part of that group. I criticized Foursquare; I didn’t see the immediate value of Google+; and I’m still not sure about Paper.li.

One of the things I’m starting the realize more and more each day is that the more we criticize the more negative we become. I say this now because I’ve seen a number of posts that have whined about Pinterest. People are even critical of Justin Timberlake and his investment in MySpace. I have no problem with taking an in-depth look into what each network brings to the table. But do we really need to blast a platform before it is really established?

It’s not worth your time to shoot down every new shiny thing that hits the market.

For months, Pinterest was out there. My friend Mikinzie Stuart even did a great job blogging about how Pinterest could be better used. I’ve used it prior to it blowing up. But now that it’s really taken off in the eyes of experts and PR/Social media analysts, the knives are out. Why? Brands have found a use for it and I’ve even had inquiries from clients about how they could use it.

The same goes for Google+. I’ve said I don’t see the value, obviously many others have. The New York Giants used Google+ during Super Bowl week to hold an extremely successful hangout. These examples have caused me to take a better, more refined look at how I can use it for my clients and future clients.

If you find yourself thinking negatively off the bat about new, shiny social media networks, keep these two things in mind:

How can I gain an advantage with my clients by truly understanding it? 

What is the downside by learning something new?

Keep your mind open and your eyes sharpened. You never know when you’ll find something that a client will thank you for guiding them to current and future success.

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About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on February 22, 2012, in Branding, Hot Topic, Marketing, Media, Public Relations, Social Media, Technology and tagged , , , , , , , , , , , , , , . Bookmark the permalink. 4 Comments.

  1. Great post Jason! I am guilty of doing this as well. Before I joined in on Twitter, I did not see a point in it. However, once I discovered that I could network with this social media site I fell in love with it. I’m also a big time lover of Pinterest, but for personal use. I can definitely see the side of how it could be beneficial to businesses, but for me right now I use it for personal use.

    • Hi Ashley,

      Thanks so much for your response here. The networking side of social media is something that is amazing. Pinterest is allowing us to take a look inside what we really like. And brands are now understanding that as well.

      Jason

  2. Very good, and fresh point. We sometimes do get used to what we know and don’t want to change. I recall hating facebook when it first came out, thinking it would never be as good as MySpace. Look how wrong I was. We need to keep changing as we grow. Thanks for the reminder. I still think JT was wrong for getting involved with MySpace, but hey, his money to spend!

    • Thanks for stopping by… hope all is well in San Diego!

      It remains to be seen if JT was right by investing in MySpace and yup, it’s his money. You make a good point. We need to keep changing as we grow. MySpace didn’t grow. Maybe with the heavy music platform, they can carve out a niche that they didn’t before.

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