Improving Yourself as a PR/Social Media Pro

When it comes down to it, we don’t know everything (Captain Obvious statement). From time to time, we are challenged with strategies, tactics, and platforms that are new to us. So what do you do? While this may sound like an easy enough answer, finding trusted pros and avenues to get educated (or re-educated), can be tough.

improving who you areWhen I first started out in public relations, most of what I learned had to be self-taught. Even as I ventured into social media, much of the knowledge came from a little trial-and-error. As PR, marketing, and social media continue to evolve, we must do the same. I always quote friend and colleague Stephanie Florence and her “Student Always” mantra.  We can never stop learning; it is the only way to improve. I compare it to a baseball player taking extra batting practice or looking at game film.

Here are a few ways to continue to grow, whether you are a new or experienced pro.

  • Find pros that are learners, not Jedis- I’ve always appreciated pros that share what they’ve learned. They don’t tell you what you should know, they tell you what they continue to learn. People like Amber Naslund, Deirdre Breakenridge, Kirk Hazlett, and Chuck Hemann. They are always sharing what they’ve learned over the years, but they also soak up new ideas every day. It’s something to emulate.
  • Personal audit/SWOT analysis- This is something I started to do with students earlier this month. A personal audit can be valuable in getting yourself to take a critical look at your career. I do them every quarter to see if I’ve slipped, gotten better, or plateaued. The SWOT analysis is something I love to do. It forces you to pick out your weaknesses. But, it also shows where you may be missing the boat on something. Try it!
  • Twitter Chats- If you are on Twitter, it’s a good bet you’ve taken part in one or more since you’ve first signed on. What you may not realize is that these aren’t just chats, but virtual classrooms of learning. Whether it’s #PRStudChat, #CMGRChat, #NPPRSA, or #BrandChat, these gatherings of students and pros can be an invaluable tool to you. I’ve participated in all of these chats above and each time I do, I come away with something I can apply to my business and/or clients.
  • Lean on organizations like PRSA/PRSSA- Both have incredibly valuable opportunities to grow as a professional. If you can’t make it to a national conference, make sure to go through the websites and see what is being offered. PRSA national has a solid slate of webinars/events and PRSSA’s Progressions blog is a perfect mix of student and professional advice.  Your local PRSA chapter is also a great tool. And I would be remiss if I didn’t mention Social Media Club. They have many outstanding roundtable events that help to push the learning envelope.

If you don’t learn something new from the above, let me know where you are learning and how you are becoming a better pro.

About these ads

About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on January 29, 2014, in Marketing, Public Relations, Social Media and tagged , , , , , , , , , , , , , , . Bookmark the permalink. 3 Comments.

  1. Hey Jason –

    Thanks so much for the mention. I’m being challenged EVERY day with things I don’t know about, so learning is pretty much a constant process! I often wish someone had been around to tell me the real stuff, not the pretty, polished end result. So I like sharing what I’m learning, even when it’s messy or I get it wrong.

    Thanks again for including me.
    Cheers,
    Amber

  2. This is excellent advice for aspiring professionals in any career field, Jason, and especially for those who wish to move up and ahead in public relations. Professional development is an active process…it doesn’t just fall out of the sky and hit unwitting passers-by on the head. I’ve been doing this “PR thing” for longer than I sometimes want to admit…and I never miss out on an opportunity to learn something new…and pass that new knowledge on to others in the classroom and elsewhere. Thanks for the mention, too! :-)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 4,259 other followers

%d bloggers like this: