Personal Branding: One Twitter Account is Enough
Posted by JasMollica
One of the more popular questions I get during my CEO of You personal branding talks is: “Should I have separate Twitter accounts for personal and professional?” It’s a great question because there are so many opinions on this. There’s the camp that states it is absolutely necessary to have both because you do not want to confuse followers about your brand. A recent article on “The Savvy Intern” blog stressed the necessity to have a recreational account for topics that aren’t “on brand.” Tip of the blog cap to Reganie Smith (@ReganiePR) for sharing the post on Twitter.
I fall into the other camp: I don’t think it is necessary to have two Twitter accounts. On full disclosure, I do have two accounts. One is for my business, JRM Comm; the other is me, @JasMollica. The difference, though, is that I don’t feel it’s essential for staying “on brand” to have a second account for myself. My JRM Comm account is strictly business; my @JasMollica account is a mix of professional and personal. Here are my reasons why you should focus on just one Twitter account.
- Time- Regardless of whether you know how to use Tweetdeck, HootSuite, or Twitter’s app, it’s not easy to juggle multiple accounts. Focus your time on making your personal account great and show people you are worth the follow.
- Confusion- One of the more important aspects of personal branding is giving people a good idea of who you are and what you do. If you have two accounts, who should I follow? The real person or the other account that just tweets business/career information? Don’t fall into the trap of being confusing. That only makes your brand clouded.
- Transparency- I’ve stressed in many of my talks to students and professionals that the need for openness and transparency are essential. To me, multiple Twitter accounts do not help. I want to know who you really are… and so do other pros and potential employers. And, frankly, if you put the more personal tweets on another account, people will still find it.
- Noise- We’ve all heard folks complain about too many tweets. Two accounts from one person adds to the Twitter noise. We see people tweet the same information, at the same time, from multiple accounts. That adds to the noise. Tweeting information that is valuable to your followers from one account cuts down on noise and confusion, too.
- Personality- I’m in the camp that wants to see your personal side and that’s not to sound stalkerish. Before I hit follow, I look at what you’ve tweeted about. It gives me -and others- a better idea of who you are and what you do. If you posted something about last night’s hockey game, that’s great. We don’t, however, need to see the posts about beer pong or being hung over.
- Smarts- Twitter and many other social networks may be free to sign up for, but they all require responsibility. You can make your one Twitter account great by just displaying some smarts. Don’t be so quick to hit that tweet button. Take a moment to consider your audience and your brand. Displaying smarts on your one account will go farther in strengthening your personal brand.
Focusing on your personal brand can be very difficult. The more honest you are with yourself and your audience, is not only great for your brand, it will be great for your career as well.
What are your thoughts on multiple Twitter accounts? Let me know in the comments!
About JasMollica"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!
Posted on March 6, 2014, in Branding, Hot Topic, Personal Branding and tagged branding, CEO of You, new professionals, Personal Branding, Social Media, social networks, strong brands, Twitter, Twitter accounts, why multiple twitter accounts do not work, why two twitter accounts are good. Bookmark the permalink. 6 Comments.