Category Archives: Public Relations
How many SWOT Analyses have you done in your public relations career? Have you ever done one for your personal brand? With the end of the year just a few weeks away, now is as good as a time to do one! Check out the Thursday Thought to see how.
Let me know your thoughts in the comments or on Twitter @JasMollica.
Tags: Public Relations, Personal Branding, business strategies with social media, CEO of You, personal brand, SWOT analysis, SWOT, how to operate your personal brand, Ways to be the CEO of You, public relations career, SWOT Analyses
“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” —Gen. George S. Patton
Think of a great leader or someone you believe is a great leader. What are their leadership qualities? What have they done to prove to be a great leader? These questions should be easy to answer, however, they aren’t as easy as you think. Why? Because the word “leader” is thrown around like “jedi,” “ninja”, and “expert.”
You can be called a leader, but not lead. You’ve seen the statement, “John Smith is considered a leader on social networks” or “When it comes to public relations strategy, John Smith is a leader.” In some cases, these statements are true. But more often than not, the word “leader” is not fact. For example, most people believe that CEOs or presidents of companies are leaders. But, just because they have that title, one shouldn’t assume they can lead. Sure, they may up provide stability and maybe even help the bottom line, but that doesn’t make someone a good leader or good in leading employees.
I began to think this week about leadership and what it takes. There’s an old quote from Vince Lombardi; he said, “Leaders aren’t born, they are made.” That is absolutely true. To be a great leader you have to show three qualities:
1) Trust- You need to trust your colleagues and they need to trust you. If you don’t have either, you are sunk. Trust is the ultimate quality in a leader.
2) Patience- You must be calm in the good and the bad times; especially the bad. Your fellow pros and co-workers will be more apt to listen to you if you show calmness in the face of rocky times. Regardless of your political beliefs, people like President George W. Bush and New York City Mayor Rudy Giuliani showed great leadership in the days and weeks after Sept. 11, 2001. If not for their patience, the recovery may not have been what it was in the U.S.
3) Humble- You can be confident in your skills and still maintain your humble nature. People don’t like cocky and overconfident, especially in a leader. They want confidence, but with the ability to show that you are willing to give credit where credit is due.
So, how can you be a better leader? Start by setting an example for those that will come after you, whether it be as a PRSSA leader or in a local Social Media Club. Want to be your own boss one day? Start showing people you can handle criticism with grace, you are willing to sacrifice for the greater good of your chapter, organization, or club, and, most importantly, be trustworthy.
Who are good example of leaders? Let me know in the comments!
Tags: CEO of You, lead by example, leaders arent born leaders are made, Leadership, leadership qualities, mark messier new york rangers captain, mark messier stanley cup champion, President George W. Bush, public relations leaders, rudy guiliani, social media leaders, vince lombardi
A week ago today, I left for Philadelphia, Pa. and the 2013 Public Relations Student Society of America’s National Conference (PRSSANC). The buzz leading up to the event was incredible and the energy that filled the Loews Philadelphia Hotel was infectious.
I had the honor and pleasure of presenting “CEO of You: Creating Your Personal Brand.” To say I was blown away by the response before, during and after the talk, is a vast understatement. You could see the passion in the tweets and questions. I meant what I said on Oct. 26, “America runs on Dunkin’? No, America runs on PRSSA!”
After talking to students afterwards about personal branding, I realized one simple thing: In our lives, PR can make a huge difference. Why? Because it’s in our power as students, new pros and seasoned pros to do so.
I stressed in my talk about being great. That wasn’t something I just said to sound cool. I meant it. We all have the power to shape lives by being great. Your personal brand is an extension of you on social networks, websites and in personal interactions.
Would you seek advice from someone who is average, or below average, or would you ask advice or guidance from someone who has shown they can be great at something? If you want to be the best, you listen to the ones that have achieved something more, something greater. Your personal brand can make a difference to those around you.
If you took anything from my talk at PRSSANC, I would hope it would be that you have the power to make your personal brand great and be the CEO of You. Your brand may be good now, but you can make it greater for the future. In turn, you can make a difference in the lives of fellow students, new pros, and experienced pros.
After all, PRSSANC inspired me to want to be something more than I am right now. I want to make a difference for my clients, my business, and YOU. Let’s do this together!
Tags: CEO of You, Loews Philadelphia Hotel, National Conference, personal brand, Personal Branding, Philadelphia, Philadelphia hosts PRSSA National Conference, PRSSA, PRSSA National Conference 2013, PRSSANC, Sarenna Lawson, talking about personal branding, Temple PRSSA, UVU PRSSA
On Oct. 23, I had the honor of speaking to my friend and colleague Deirdre Breakenridge’s PR and Social Media class at New York University. My talk was titled, “Building Social Relationships.” While I discussed engagement, listening to your social audience, and being effective, I kept coming back to one word: Trust.
In social media, public relations, advertising, and even in the media, you need to have a level of trust to succeed. If your audience doesn’t trust the message, information in a release, or a report about a seemingly important news topic, you’ll be talking to the wall.
So, how exactly to you get social media followers to trust you? It’s not as simple as you think. This isn’t a matter of just following and having blind faith. You need to look at brands and individuals with a critical eye. Your personal brand depends on it.
Here are a few tips on how to build your social trust.
- Prove it: In the legal world, lawyers attempt to prove their client’s innocence of an alleged wrongdoing. In social media, though, we need to prove to current and potential followers that we are worth their time. Make sure your message in clear, concise, and transparent. Gain someone’s trust by being you!
- Establish Your Voice: Don’t be part of the “noise” on social networks. Set the tone by showing social followers that you are different from others. Bring positive, effective, and worthwhile messages to social media. Make sure you aren’t just tweeting to tweet. Have a purpose.
- Get to Know Your Audience: You don’t need a meet and greet, but when someone first follows you, reach out and say, “thanks.” Take it one step further and start a conversation. From personal experience, I would not be where I am today, unless I developed a relationship with now trusted colleagues on social networks.
- Understand the Power of Social: Twitter, Facebook, YouTube, etc. are more than just social networks. They are powerful tools to spread your message. Respect these networks and don’t take advantage. There is so much good that can be done with social media. If you are unsure of a post, hold off. It’s better to be last and right with a post, than first and wrong.
How are you building trust on social networks? Use the hashtag #CEOofYou on Twitter or leave your comments below.
Wednesday, Aug. 28 was the 50th anniversary of the late Dr. Martin Luther King, Jr.’s “I Have A Dream” speech. Dr. King’s speech in 1963, on the steps of the Lincoln Memorial, looking out over the National Mall, is one of the most significant events in world history. Trailblazer Jackie Robinson was there. So were Sammy Davis, Jr. and actor Burt Lancaster, among others.
President Obama, along with former Presidents Carter and Clinton, spoke at the 2013 event at the same location Dr. King did. The events spurred discussion on Twitter, as is the norm with big events. The hashtags, “#MLK50″ and “#DreamDay” were popular, with folks sharing their dreams for a better tomorrow or equality. One of the more UNpopular tweets, however, was from the Golf Channel.
Not the finest moment for the Golf Channel’s Twitter account. I see what they were trying to do, but it didn’t work. Of course, when big events happen and people on social networks get upset, the knives come out. Is it really necessary though? Later in the day, the Golf Channel apologized for the tweet.
It is time to step back and refrain from flaming every single tweet or Facebook that is a “misstep.” On Wednesday, it was the Golf Channel. While their judgement wasn’t the best, this wasn’t the level of Gap during Hurricane Sandy or Kenneth Cole during the Egypt crisis (which was just idiotic). On Aug. 27, ABC News tweeted out that Neil Armstrong had died. Well, he’s been dead over a year. And while this was a mistake, which a number of people in my timeline noticed, I didn’t see ABC getting flamed. It was a mistake and one that may, or may not, happen again.
As PR pros, we can certainly use this as a chance to teach and not ridicule a person, company or brand. Do I think that we should give a pass to those who make blatant jokes about a serious situation or try to capitalize on a crisis with tweets or Facebook posts? Absolutely not. This is where having an experienced social media team in place really helps. Not one that is green.
Let we, as PR pros, be the ones to lead the way in setting an example of how best to use social media. It goes a long way to showing we aren’t “know-it-alls” or being quick to judge. As Dr. King said in his speech 50 years ago, “Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred.” We’re all better by leaving the cup of bitterness alone.
Tags: ABC News, bad tweets, Dr. Martin Luther King, Facebook, Golf Channel Twitter mistake, I Have A Dream speech, Lincoln Memorial, March on Washington, MLK, National Mall, Neil Armstrong death, President Clinton, President Obama, President of the United States, public relations pros, Twitter, Washington DC
Jas’ note: I’m beyond thrilled to have Heather Whaling as the first poster in this Inspire Series. She’s one of the hardest working pros around and she has plenty to share, as you’ll see.
When I launched my own company in 2009, I had no way of predicting where the journey would lead, but I stayed focused on a core purpose: I was 100% committed to building a PR firm that people would want to work for and companies want to work with. Three-plus years later, we’re well on our way. I’m fortunate to work with an amazingly talented team and clients that I truly believe in.
So, how do I keep from slipping into neutral and just letting life progress as-is? If you’ve reached a point in your career where you feel like you’re doing what you set out to do, congratulations. But, don’t stop. Don’t get comfortable with status quo.
When Jason asked me to write about what motivates and inspires me, I spent some time reflecting. Here are my four tips for staying motivated:
Define your all. What matters most to you? There’s a lot of debate right now about “having it all,” but what does that actually mean? In PR – a professional where we often feel like we’re always on the clock – how do you blend personal and professional goals to create the life you want? At work or at home, you need to set your priorities. (If you don’t set them for yourself, someone else will.) If you take time to define your “all,” then you’re equipped to proactively make decisions that will move you toward those lofty aspirations. Living life on your terms is motivating.
Act like an owner. In her book [Re]Frame: Little Inspirations for a Larger Purpose, Sarah Evans encourages readers to act like an owner. As she notes, “We are more likely to take better care about something when we ‘own’ it. Even if it’s merely changing how we view what it means to us. If you want to be happier at work, change how you think about work.” Even if you’re not technically the company owner, shift your mindset. As Sarah says, “own your work, or go find something worth owning. There is no option C.” When you feel personally invested something, you’re naturally more motivated to make it succeed.
Embrace the crazy. This has become the de facto motto in our office, as well as my own life. A career in PR, while fulfilling, can lead to some unavoidable chaos. Plus, personally, I’m embarking on a new adventure, as a small business owner and a mom-to-be, both of which are demanding, unpredictable situations. Instead of stressing about it, I’ve decided to simply embrace the crazy. As I’ve learned, the less you dwell on the impending “crazy,” the more you can enjoy wherever the road leads you.
Find your energy. During the next couple weeks, pay extra attention to those moments when you feel incredibly energized. What happened? Did you land a major media placement for a client? Create a piece of content that resonated with online communities? Land a new client? Mentor someone? Volunteer in your community? Whatever it is – and whenever/wherever it occurs – take note. After a couple of weeks, you’ll spot emerging patterns. Then, you can start to purposefully recreate similar situations. As you infuse activities into your week to generate this positive burst of energy, you should become an even more motivated self-starter.
Your turn: How do you stay motivated and inspired so you can apply your best self to whatever you’re doing at home or at work?
About Heather: As president of Geben Communication, Heather Whaling (aka @prTini) leads new business development, client relations and strategic planning for the firm. An avid Twitter user, Heather can trace 75% of Geben’s business back to relationships that began online. This ability to turn social networking into business outcomes has helped Geben evolve into a highly respected, sought-after, award-winning PR firm. Want to learn more? Connect with Heather: Blog • Twitter • Instagram
Tags: act like an owner, blogging, business, define your all, embrace the crazy, find your energy, geben communication, Geben365, Heather Whaling, Inspire series, Marketing, prTini, staying motivated and inspired, technology
Earlier this year on the blog, I did a five-part series detailing how to help your career. It received some terrific feedback from many of you. Today, I’m beginning another series that I hope is a little longer than five parts.
It’s called the Inspire Series and we’ll feature folks that make an impact. These people could be students, new and experienced PR/social media pros, or just regular people. My goal is to show the positive and inspiring things that are going on in our world.
We see plenty of negativity and biting commentary. Of course, things aren’t always rosy. But that doesn’t mean I can’t help give you more of a glass half-full approach. Who inspires you? Think they should be featured in the series? Drop me a line at Jason[at]JRMComms[dot]com or use the contact form.
“I’ve got a beat up glove… a homemade bat… and a brand new pair of shoes. I think it’s time to give this game a ride!”- Centerfield, John Fogerty.
It’s one of my favorite days of the year, OPENING DAY! Everyone is perfect to start… including the New York Mets. But how can Opening Day related to you as a PR or social media pro. I’ve got answers in today’s Monday Minute.
What are your thoughts? Let me know in the comments!
(Jas’ note: I’m thrilled to have Alex Crispino guest post on the blog today. She’s a fellow Temple Owl and someone I’m proud to call a colleague. She never backed down during her job search challenges and her story is something everyone can learn from.)
As a senior in college, I started my job search early, thinking I would find my dream job right after graduation. Most of my friends did the same. We worked hard during college and felt prepared to enter the real world. But, honestly, nothing prepares you for that.
Both graduating college and job searching bring a wave of emotions. You feel excited to start your life, but you’re also terrified that you will fail. My job search started in March 2012 and did not end until November 2012 when I landed my first job. Here are the three major lessons I learned, thanks to that process.
- Know Yourself: When I started job searching, I was so desperate for any job, that anywhere I applied, I either wasn’t qualified for or I didn’t like. You must know yourself, what you are passionate about, and the general direction you’d like your life to go in.
- Be Flexible: Yes, you can be somewhat picky. But, you must have an open mind, apply to jobs that utilize your skillset and are interesting. I thought I would only have a job in PR. However, my current position has little to do with PR. That doesn’t mean I don’t find it interesting and I use tools from my PR toolkit daily.
- See the Bigger Picture: Landing your first job out of college is very important. Of course, your goal should be to find a job you love that supports what you studied in school. But, your life, your existence, should not be defined by this first job. Your career will be filled with jobs, successes, failures and constant changes. Stay grounded and remember work is just a part of your life.
My job search taught me so much about who I am and what I want out of my life. I learned that you never truly know what you want and that’s okay. Each day with each job, you must work to better yourself. If you don’t continue to challenge yourself and set higher goals, you will become stagnant.
My job search became a soul searching mission. It helped me to align my professional goals with my personal ones as well as showed me my true strengths and weaknesses. Despite unemployment, I am grateful for my post-graduate journey and learned so much during the process.
Alex Crispino graduated from Temple University in 2012 and currently works at Pricewaterhouse Coopers as a Learning and Development Consultant. While at Temple, Alex was Director of PR for PRSSA, an Account Executive for PRowl Public Relations and a Resident Assistant. She currently lives in New Jersey, but enjoys working in New York City. You can follow Alex on Twitter, @AlexCharli and her blog, Rockstar in Training.