Posted by JasMollica
You’ve all heard plenty about how to engage your audience on social media. But are you listening? There are tons of companies that aren’t. However, instead of harping on the negative, I’d like to focus on the positive. Today’s Tuesday Tip does that.
What are other companies doing that jump out at you?
Posted by JasMollica
(Jas’ note: I’m happy to have Stephanie Florence back to guest post on the blog. As college seniors wrap up their college careers, Stephanie has some great advice in moving forward.)
I’ve been out of college for two years. Looking back, the time feels both long and as though it’s all happened in a blink. One very blatant observation I’ve had since graduation is the integration of social media.
I took an Intro to Social Media course my senior year of college and compared to then, my understanding today has improved tenfold. I joined Twitter that year, but thought it was only status updates, not the great source of networking and education it has become for me. I created a personal website to use as a portfolio, but never considered incorporating a blog to share insights and showcase my writing.
Recently, one of the students I’ve met tweeted about her final college paper: the power of social through Twitter and Foursquare. I caught this example on video last month, but as a student did not realize this could become the topics of college papers.
Social media has become engrained in our daily lives, both professionally and personally. After a call with Jason to plan our guest post collaboration, I realized some of my blog posts have been written under one very big assumption: that all students get “it.” It includes taking on the next chapter post-college, specifically with social media.
Students and recent grads are continuously receiving advice on what to do in preparation for their next big move. Here are my four go-to suggestions:
* Stay current on industry and world news. Always ask questions and be open to learning.
* Engage on social networks. Study influencers and successful brands for insight.
* Start a blog. Whether it’s WordPress, Posterous, Tumblr or Blogger, find the platform that works for you.
* Never lose the personal connection. Make phone calls, host chats via Skype and go out to lunch. Relationships require interaction to become truly beneficial and worthwhile to those involved.