Happy Tuesday, friends. I’ve got another Tuesday Tip that will hopefully put some wind in your sails. Did you fail at something this year? Don’t let failure crush you. Rise up and succeed.
Let me know your thoughts in the comments.
Over the last few weeks, I’ve begun to do some soul-searching. This has nothing to do with being unhappy or frustrated. It has everything to do with challenging myself to be better, to learn more and to understand the business I’ve started.
I was watching “Life After Top Chef” on Bravo the other night. Each of the former contestants have their own challenges in their life as business owners. Richard is balancing home life with his new restaurant opening; Jen is trying to find her way after her own eatery fell through, and Spike is balancing his new restaurant and his family having a part in it.
But, it was Fabio that really struck me. He likes to be in control, as do I. But, he’s attempting to delegate more, so he can have more time to look at his overall business. I thought to myself, “I figured these guys would have it all taken care of.” Not so. And that’s where my education began.
We never stop learning and shaping ourselves. I may feel like I’m doing great, but I still don’t know everything and I never will. I’m not a Jedi, guru, or ninja. I’m a student, always (as my friend Stephanie Florence likes to say).
See, what I’ve learned so far as a consultant, business owner and speaker is that everyday is an education. You make a mistake? Admit it, learn from it and press on. Use that teachable moment, not to sulk, but grow.
We as PR pros, social media managers, and marketers have undergone many changes. We are constantly evolving. In this evolution, we become more learned. But we also need to take stock in how far we have come.
It only takes a few moments to understand our growth. So, step back and realize how far you’ve come. It may be a chance to really help you understand your success.
“What’s the long face, what’s all the crying for… Didn’t you expect it when you opened your door.” – Bruce Hornsby
I’ve been a solo PR/social media marketing pro for nearly a year now. I chronicled my feelings as a new solo pro in May for Kellye Crane at SoloPRPro.com. It’s been such great ride to help clients shape their vision and put it into action. But I need to admit something and I think it can help you, too.
I doubt myself every single day.
So, how can a solo- or any PR/SM/Marketing pro, for that matter -actually effectively work for a client to help them solve problems, create plans, and implement a campaign, if they doubt? This answer is simple. It’s the doubt that helps my creative and analytical mind.
If you, or I, thought everything was the best damn idea or plan out there, one of two things would happen: We’d be short of clients or unemployed.
I never want to be the person that just nods his head to every idea. That’s being a “yes man” and you can forget about that ever happening. I would rather jump in with, “I think we need to re-think this because I have a little doubt about it working.” Having some doubt about a specific plan or campaign is welcomed by clients and colleagues. They want your opinions. If you doubt that some figures aren’t right or that a social campaign doesn’t have enough engagement, this is great.
I’ve doubted my own plans and asked for advice from trusted colleagues. Remember, despite this social world of ninjas, Jedis, and gurus, we don’t know everything. Even in running my relatively new business, I’ve had doubts. Will it work? Will people work with me?
Self-doubt is something you can use to fuel your success and help you become the best you can be. Take a moment and focus on what has worked for you in the past. I’m sure you’ll see that you had some doubt surrounding it.
And that isn’t a bad thing.