Blog Archives

Monday Minute: Social Strategy

Today’s Minute focuses on strategy and how important it is in our social age. Don’t leave your strategies to chance, focus and plan precisely.

What are some other social strategies you follow? Let me know in the comments.

To PPT or not to PPT

Over the last few months, I’ve done a number of presentations and I’m asked the same question: “Will you have a PowerPoint to present?” My answer (so far) is always, “yes.” But, it was a discussion with my wife about a PowerPoint presentation that really got me thinking.

She asked after my most recent talk, “What if you DID NOT have one?” I shuddered and thought, “I can’t just NOT have one. What would I refer to?” But, she made a great point: Do we really need to use PowerPoint during a talk and is it always effective? So, I was officially conflicted.

I decided to reach out to trusted colleague Deirdre Breakenridge; she’s done a few presentations (understatement). I wanted to get her opinion on which way to go. Deirdre stressed the importance of knowing the audience and to have the resources prepared that will get their attention.

“When I visit colleges and meet with groups of students, I usually don’t use PowerPoint,” she said. Instead, the discussion is interactive with questions about them, their interests and their needs. “I find the PowerPoint in the classroom setting can be distracting. There are instances, however, where I’ve embedded videos in a PPT during a classroom presentation, which are used to ignite passionate discussions.” But, Deirdre stays away from the typical PPT with bulleted information.
With larger groups such as professional associations and training session with businesses, the PowerPoint can be very helpful. “Once again, it’s important for me to use visuals that I can speak to, rather than a lot of bulleted information,” Deirdre said. “Sometimes large, colorful visuals or charts specifically calling out numbers are a great way to get attention and to get a point across.” Deirdre made certain to stress that PowerPoint should not be the sole discussion, but rather a helpful reference (or jumping of point) to aid the speaker to deliver more compelling information.
I think Deirdre’s points are very valid, especially when it comes to understanding your audience. One of the things I’ve done is prior to any talk is to chat with the head of the group. What are the people like? What information are you looking to learn more about? Is it a big room or more intimate setting? All these things are important.
Let me know your thoughts on PowerPoint and how you use it or don’t.

If you could speak at commencement…

“Members of the Class of 2012…” Those words are going to be uttered by college presidents and deans, and commencement speakers over the next few weeks. It has been 15 years since I graduated college. It’s a day I remember like it was yesterday, though. Bill Cosby’s wife, Camille, spoke at Temple University’s commencement ceremony at the Spectrum in Philadelphia that day. It was inspiring. Mr. Cosby even got up to say a few things.

After seeing blog posts and tweets about student friends that were graduating, I began to think. So I posted this on Facebook on Thursday.

I didn’t initially plan to make a blog post out of these, but the responses were wonderful. So, I share with you what friends in the social space would tell a graduating class.

@MattLaCasse- Your profession is likely practiced in every state in America, and most everywhere else in the world. Your happiness will be more dictated by where you are than what your job is. Do your job someplace that makes you happy.

@JBMHR (Jeannine Brown Miller)- ‎”Listen” to the direction that you are intended to be going..if you keep running into obstacles..stop and reassess where you are, what you are doing and determine change necessary to remove some of them. If we keep doing the same thing that isn’t working, we will get the same results (the old insanity thing). Embrace change, recognize that challenges bring lessons and blessings, and be open enough to be able to find the good in all that comes your way!

@JoshfromMaine (Josh Morris)- You don’t choose a life, you live one. There are no such thing as limitations, only fears. Pursue a position based on people, profession and location, and paychecks will come. Don’t get cable.

@BigGreenPen (Paula Kiger)- Don’t fool yourself into thinking you have all the time in the world/don’t think you are above doing the unnoticed little work to get familiar with an environment you want to be a part of.

Temple University commencement

courtesy: Temple U. Col. of Liberal Arts

@PaigeHolden- Stay in your own lane. You only start to doubt yourself when you worry about what everyone else is doing. True success has nothing to do with conventional measurements like position, wealth or winning thing. It has to do with finding a balance that works for you, and only you.

(I liked the honesty with Rachel Donner’s answer) @RMiriam- The next 6-8 years are pretty much going to suck. You’ll be at a frustrating entry-level job with lots of work and no authority. You’ll likely drift away from most of your college friends, and have to establish new relationships. Don’t let it get you down and doubt yourself. You’ll get through it and be better off for it, knowing much more clearly who you are, where you want to be and the path ahead.

And finally… @Buffalogal (Nicole Schuman)- You cannot plan every aspect of your life. Embrace change!

What would I tell a graduating class? “People are going to tell you that you can’t. You can. People are going to doubt you. Don’t doubt yourself. Most of all, you will be faced with adversity. Don’t turn away from it. Take it head on and conquer it. The only way you’ll grow is if you face failure, doubt, and negativity. Why? Because all those things will make you stronger. It’s up to you to use the failure, doubt, and negativity, and make it positive. Go with confidence.”

I’d love to hear what you would tell a graduating class. Leave your thoughts in the comments.

Monday Minute: Personal Branding

Two words that are certain to generate a reaction are PERSONAL BRANDING. Folks either hate the use of it in talking about YOU or they are very passionate in saying that we DO have a personal brand.

In today’s Minute, I discuss the pros of personal branding.

What are your thoughts? Let me know in the comments.

Journey chat: Ralph Vacchiano

How news and sports are reported has changed by leaps and bounds. I’m old enough to remember when I relied on the newspaper to get updates on my favorite teams. ESPN and CNN changed the way sports and news were covered, respectively.

Fast forward to 2012 and if you want to get scores, highlights, stats, or breaking news, you can get in on your phone. Ralph Vacchiano knows all about the evolution of sports reporting. He’s living it.

Vacchiano is the New York Giants beat writer for the New York Daily News. He’s also the author of the book, “Eli Manning: The Making of a Quarterback,” which is available at Amazon. It’s also available at Barnes & Noble, with an update for the Giants Super Bowl run.

Here’s my interview with Ralph, where we discuss sports journalism, covering a Super Bowl champion, and social media.

Monday Minute: Internship advice

It’s that time of year for college students. Yes, for seniors it means focusing on graduation and (hopefully) getting that full-time job. But for underclassmen, the end of the spring semester means looking forward to internships. This Thursday, April 26 from 2 to 3 p.m. EST, our next HAPPO chat will take place to discuss internships and how to rock them. Today’s Minute offers some advice.

Our host for the chat is Pittsburgh, Pa. HAPPO champ, Deanna Ferrari (@DFerrari). Feel free to join in and share this information on Twitter, Facebook, or your blog. Use the #HAPPO hashtag on Twitter as well.

“See” you there!

Monday Minute: Solo Strengths

In today’s Monday Minute, I discuss how you need to listen to yourself when doing work for clients and building your business.

Monday Minute: Smart Content

In today’s Monday Minute, we discuss content. Sure, you can post anything you want in blogs and in the social space. But is it smart?

How are you making sure your content is smart? Let me know in the comments.

Monday Minute: Leadership

Are you a leader? There’s often the thought that just because you are in a leadership position, you must be one. I discuss leadership in today’s Minute.

What are your thoughts on leadership? Let me know in the comments.

Goodbye, Kid

I normally don’t get caught up in hero-worship. But, Thursday afternoon was a sad day when I got the news that my baseball idol, Gary Carter passed away due to cancer.

When I was young, Carter was my baseball hero. He was traded to my favorite team, the New York Mets, in late 1984 and was the last piece towards an eventual championship in 1986. I found myself drawn to Carter because of his smile and enthusiasm. Both were infectious. Carter’s nickname was “The Kid” because of that boyish attitude. I began to wear the number 8 because it was Carter’s number. The more l read about how he lived his life, I wanted to be like him.

Credit: AP

Some years later, Carter was retired and working for the Florida Marlins as a color analyst on their broadcasts. I was an intern with the Philadelphia Phillies when I had a once-in-a-lifetime opportunity to meet Carter, thanks to Phils public address announcer Dan Baker. His smile was the same that I saw after the opening day home run Carter hit at Shea Stadium in 1985; the same one that lit up his face the night the Mets reached baseball’s pinnacle in 1986. We talked for only a few minutes, but he treated me like I had known him for years. The autograph he gave me adorns my office desk because it reminds me of one thing…

Every single day, we must treat our lives like a blessing. Cliche? Maybe. But it is absolutely true.

Think about it. How many little things do we let bother us? Things that, ultimately, don’t matter in the grand scheme of life. Maybe a little “Kid”-like attitude can help you face your challenges. Think of what makes you happy… smile… then, brush yourself off, and step back up to the plate.

Today, Gary Carter is gone, but his Kid-like spirit and giving nature will live on. While you may not be battling brain cancer, take a moment and remember that our life is something to live to the fullest. Don’t take advantage of it.

I’m including a link so you can see what Carter’s foundation does.

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