Monday Minute: Personal Branding

Two words that are certain to generate a reaction are PERSONAL BRANDING. Folks either hate the use of it in talking about YOU or they are very passionate in saying that we DO have a personal brand.

In today’s Minute, I discuss the pros of personal branding.

What are your thoughts? Let me know in the comments.

Keeping your personal brand fresh

AP

“Have you? Given me your very best? Because I know there’s a lot more in you, a whole other level, that for some reason you just don’t want to go to!”-Herb Brooks to Jim Craig (Miracle, 2004)

When I embarked on my blog journey last December, I thought of it as just an extension of who I was, professionally and personally. I also looked at the blog as a way of being creative. It’s become more than that to me and those of you that read this. My blog is now part of my personal brand.

To play on that quote from “Miracle,” I’ve had to take my brand to another level. I knew I had something inside that would allow me to be a better public relations practitioner. But what are you doing to “freshen up” your personal brand? Here are some ways you can accomplish this.

Continuing education

I’m a strong proponent of taking in as much knowledge as you can. It doesn’t always have to mean going back to school, though. Get a book on