Posted by JasMollica
I am not Edelman; I’m not BlissPR; I’m not even Ruder Finn. I say that with no ounce of disrespect, either. Many of the people who work at those places have, in one way or another, provided inspiration to me. You see, those big players in our field helped shape how I wanted to run my consultancy.
Sure, I looked at many other consultancies and businesses, those not in PR or social media marketing, to get ideas. It, ultimately, came back to the “big boys.” They didn’t start with name brands or PR consultants to Fortune 500 CEOs; they started small and got bigger and bigger.
Do I think my name will eventually be like Edelman? No. But that doesn’t mean I’m not going to think big. Just because you aren’t a big firm doesn’t mean you can’t think like one.
JRM Comm started as a pipe dream. I wanted to be on my own. I grew tired of doing things that I felt weren’t moving forward. So, when I broke off on my own last September, I put everything I learned into launching my consultancy. I may be small in business size, but my mind thinks big. And that is what clients want… and what you should aspire to.
The minute you begin to think small, instead of big, you have failed. You deserve better and so do your clients. Think about this for a second: Would you listen to a consultant or pro if they said you should just do a news release? Probably not. That’s thinking small. You would probably listen to a pro that said let’s create a plan that involves traditional PR tactics and PR 2.0. Let’s do a Twitter contest, etc.
You may be just one person now, but two years from now you may have five employees. You don’t get there by just thinking small… you get bigger by thinking bigger. Dream it and believe it!