One Guy’s Journey Poll

I’m doing some research and figured I would involve, you, the reader. I’d love your opinion, whether you are a current student or alum.

Feel free to leave your comments, too!

Monday Minute: Game Planning

Whether you are a professional sports coach or a public relations pro, you need to plan. There are so many similarities between the two. Today’s Monday Minute explains why.

How do you game plan for success? Let me know in the comments.

Monday Minute: Redefining PR

Thanks to PRSA for the inspiration for today’s Monday Minute… how we as an industry are changing because of social media.

Here is the story in the New York Times that I referenced. What do you as public relations pros think about PRSA’s efforts here? Let me know in the comments.

Monday Minute: Blue Key Tweetathon

Coffee at Starbucks: Around $5. Blue Key to help refugees worldwide: $5.

Take a moment to watch today’s Minute and see how you can be a champion for those who need your help.

 

It’s the brand! No, it’s the message!

Old Spice has been getting a TON of publicity lately thanks to the marketing campaign with the “Old Spice Guy.”  By now, you know all about the recent publicity the company has had with its YouTube channel.  It’s been a huge success in social media circles and in stores.

According to Nielsen, sales of Old Spice over the past month are up 107%. Products that were lagging also saw a spike after they appeared in the Old Spice Guy commercials.  The marketing folks should be really patting themselves on the back.  They’ve created great buzz for the Old Spice brand.  But is Old Spice’s success because of the brand or the message?

I started thinking about this the other day when I was doing some research for this blog.  To me, it’s the message. I know you are probably saying, “Well, duh? Of course it’s the message!” Just remember though… you could have a great message, but the product is horrible.

What do you REALLY know about Old Spice? I never really seem to remember people thinking very highly of the after shave.  Of course the campaign is really about body wash, but I digress.

On full disclosure, though, I have never tried it or owned a bottle. But, people use to say that only your grandfather wears Old Spice. I clearly remember friends laughing when you mentioned that you were going to buy Old Spice.

I’m not naive to think that just because I’m not an Old Spice fan that everyone feels the same.  Prior to this recent spike in sales, however, I don’t recall Old Spice being something everyone raved about.  Are you using Old Spice? Why? Do you really think it works better than soap?

To me, the message has done a wonderful job of making Old Spice out to be the “hip” product.  This ad campaign makes Old Spice a must-have product.  To me, it’s not the brand… it really is the message.

Comments, as always, are encouraged. Have at it!