It’s common sense, right?!?
Posted by JasMollica
Over the last few weeks, I’ve read more than a few white papers, listened and watched webinars, and read a book on how to better use social media. I’ve been told on more than a few occasions that you need to have a plan and you should understand what you are getting into when it comes to our friendly neighborhood Twitter or Facebook account.
While I agree that, in business, you should have a plan (you have a strategy for everything else right?), when it comes to our own individual social media accounts, is it necessary to map this out? When I first started using Twitter, I didn’t sit up at night and say, “I want 200 followers by the end of this month.” I signed on, jumped in, and started talking. The same went for Facebook. I found co-workers, friends, and family to follow. No plan, no scheme, no a-ha moment.
When using social media, I’m a firm believer in common sense. Case in point, the young gal who tweeted that she was going to start at Kelly Cutrone’s People’s Revolution. I’m all for getting excited about a new gig, but when you pop off that you will be “part of the cast,” that’s not using your head. It doesn’t take that much thought to use social media, believe me.
We all (hopefully) think before we act. The same should be done when it comes to Tweeting and posting on Facebook. Do we really need a handbook for this? I know some of you out there will argue that, yes, a handbook is needed because there are so many that don’t get it when it comes to social media.
Remember when you took that internship in college… they didn’t hand you something to tell you how to answer a phone or deal with clients and the media. We learned by watching and being a sponge.
It’s becoming my belief more each day that if we stop for a moment and come to our senses, we’ll see through the smoke and have clarity.
So, let me ask you folks…do we need a social media handbook or is it really common sense? Share your thoughts.
About JasMollica"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!
Posted on March 5, 2010, in Hot Topic, Personal Branding, Public Relations, Social Media, Uncategorized and tagged advice, blogs, books, business, common sense, Facebook, Jason Mollica, Kelly Cutrone, Marketing, People's Revolution, skills, Social Media, strategy, Twitter, webinar, white paper. Bookmark the permalink. 6 Comments.