Taking social media too seriously
Posted by JasMollica
Over the last few weeks there’s been a fair amount of static about Facebook and the changes it implemented regarding privacy. That’s on top of changing the “Become a Fan” button to “Like.” I’m not going to go all “War and Peace” on you for what I believe and what I don’t on those issues… yet.
Then the social media universe was thrown into a tailspin on May 10 when a Twitter bug subsequently caused people to allow celebrities like Conan O’Brien to follow them. Twitter then showed the follower/following count at zero before making everything right in the Twitterverse again.
Here’s my argument though. Are we so dependent on social media that whenever something is changed on Facebook, we need to get all bent out of shape? I know you are probably saying, “Jason, you’re getting bent out of shape wondering why we are getting bent out of shape!” (Wow, that’s got to be a record for writing bent out of shape)
Facebook has made more cosmetic changes in the past year, it should make Heidi Montag blush. The whole privacy deal shouldn’t be that shocking. We are all searchable. If you put your birthday, town where you live, etc. into your profile, it’s your choice. If you play Farmville or Mafia Wars, Facebook can use that information to determine popularity by age range. It’s no different from Company A using that type of information for marketing purposes. If you are outraged by it, stop using Facebook. Simple as that. Facebook will roll on, believe me. In Twitter’s case, the bug issues annoyed some folks, mostly because of the follower/following stats dropping to zero and wondering if it would go back to normal.
But every time something happens, we tend to get in a tizzy. You can blame it on social media dependence. Smart phones all have applications for Twitter and Facebook. We can always update our status or tweet on the go. A good portion of us log on to Twitter using TweetDeck or HootSuite, instead of going to the main page.
Sure, Facebook and Twitter have now become key marketing and public relations tools. If they crash or change, it needs to be addressed with a client. In the grand scheme of things though, we are getting worked up over things we essentially can control.
Maybe it’s because I dealt with dial-up when I was younger (GASP! Not dial-up!) and used to wait for an open dial in number for Prodigy. Or maybe it’s because, as much as I love social media, I can survive a few hours without it. And even though, in PR and marketing, we have now built social media strategies for our clients, we can still be successful not using Facebook or Twitter.
The next time Facebook ticks you off or Twitter goes #FAIL, step away and remember… there are other ways to interact and get your message out.
Let me know your thoughts.
About JasMollica"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!
Posted on May 12, 2010, in Hot Topic, Media, Public Relations, Social Media and tagged #Fail, Become a Fan, Conan O'Brien, dependence, Facebook, Farmville, followers, following, HootSuite, Jason Mollica, Like, Mafia Wars, Marketing, PR, Public Relations, smartphones, Social Media, TweetDeck, Twitter, War and Peace. Bookmark the permalink. 9 Comments.