The Disney Way
There’s nothing like a vacation to rest your mind and body. It’s also a great time to stimulate your brain and get those productive juices flowing again.
Part of our family vacation was spent at Disney’s Animal Kingdom Resort. It’s a very cool place where wild animals roam the grounds. We could look out our window and there would be a giraffe about 25 feet from us.
One of the many great things about Disney is their staff, or “cast members.” They always greet you very warmly and with a smile. Case in point, whenever we returned from the Magic Kingdom, someone said,”Welcome Home” to us. I was taken aback a bit. I’m clearly not “home,” but ok.
It wasn’t just the welcoming cast members, it was also how they treated us during the stay. At dinner, they always made our kids feel on top of the world with their respect and kindness. One woman always asked my daughter what she thought about Disney. It added to her enjoyment.
Now, I battled writing this post because I didn’t want to be the one that wrote another “Why X can be used as an example to better your PR.” But, in this case, I can’t help it. The whole time I was at Animal Kingdom, I thought, “If we treat our clients like they are ‘home,’ they’ll be a lot happier.” Disney is a great example of this.
By making sure that guests feel at home, they are likely to enjoy their current stay and return in the future. We all (hopefully) do the same with our clients. By treating them with respect, we always make them feel welcome. This generates, most importantly, trust and comfort.
Think about it. Disney has built up a pretty good reputation over the years. It’s the same for us as PR pros. The first time you meet a potential client, don’t you want them to feel comfortable with you? They probably have a good idea about who you are and what you can provide, but they want to be sold.
By being open and transparent, we provide our clients with a comfortable feeling. We let them know that we are trusted partners with their best interests in mind.
Walt Disney said all your dreams can come true if you have the courage to pursue them. Providing our clients with great service isn’t a dream, it’s a reality. But we can add a little more to what we do in PR everyday, by applying what the cast members told me every day of our stay: Welcome home.
Can we treat clients like they are at home? Let me know in the comments.