Friday Quick Hit: Facebook Timeline

Thursday’s news from Facebook’s “f8 Developer’s Conference” was everything that bloggers, reporters, and social media followers thought it would be: Game-changing.

Wednesday’s announcement and launch of an enhanced “News Feed” were discussed in my blog on Thursday. At the end of the post I said this:

So, if you thought Wednesday’s changes were mind-blowing, Thursday’s f8 event is sure to be a memorable day in social media history. Don’t reject it, embrace it.

CEO Mark Zuckerberg’s announcement caught the social eyes of all that have (and don’t have) a Facebook account. “Facebook Timeline” will now give you the ability to have an online scrapbook. Will it be a true account of your life? Maybe not, since you’ll be the one to choose the photos you want to post.

Zuckerberg, also announced a series of partnerships with music, media and games companies –including Spotify, Netflix, Zynga (the maker of Farmville) and The Washington Post. The new developments will allow users to listen to songs, watch movies and read news content, without leaving Facebook.

With this addition of content to Facebook, it’s the first time the social network has directly enabled users to access content via an app without leaving the website. You’ve probably already noticed most of these changes. The Spotify integration has already opened up a whole new world to your friends and followers.

This is an exciting time if you are a public relations, marketing, and social media pro. Facebook has opened a whole new can of worms. It will make our jobs a little difficult at first, but just imagine the possibilities with these new tools.


About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on September 23, 2011, in Branding, Hot Topic, Marketing, Public Relations, Social Media, Technology and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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