Don’t be afraid of PR, embrace it.

The title of this post may seem odd to you. Why, as a public relations pro, would we be afraid of the career we are in? Do we fear the news release? Developing a social media plan?

On Tuesday, the wonderful Sarah Evans spoke to our PRSA chapter (Buffalo-Niagara) on a variety of topics, including best practices on Facebook and blogging, as well as her business. Aside from getting a chance to finally meet Sarah in person, she had so many great insights to offer the group. One of the points she made was this:

Those words in her presentation got me thinking. Are we afraid to try new things for clients and ourselves? If so, why? There is always a small sense doubt when we recommend something, but part of what clients pay us for are our ideas. If we are afraid to bring ideas to the table, our clients will go elsewhere for people that aren’t. That’s a simple fact.

I took that knowledge from Sarah and spoke to a public relations class at Niagara University on Tuesday night. My talk was centered on social media and what it means to our industry and future PR pros.

One of the many things I stressed were understanding your audience and do not limit your boundaries in PR and social media. I told the students that when it comes to your audience, having an idea of what they want and who they are is very important. The more research you do, the better your campaign and your engagement with them will be.

The last point refers back to what Sarah talked about in her talk. If you limit your boundaries, you are boxing yourself in. Think of it like a silo. Do you want your plans to be separated, or do you want them to flow together into one, consistent package? I think you’d want the later.

There is a risk involved in every plan we put together, but the more research we do to limit that risk eliminates the fear of producing a top-notch campaign or event. Remember, don’t fear PR. Embrace what you know and put your campaign on the way to success!

What do you fear in PR? Let me know in the comments section.


About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on November 16, 2011, in Hot Topic, Marketing, Public Relations, Social Media, Technology and tagged , , , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. I love discovering new tools to help me in my public relations work. Some of the tools I use are lists in Tweetdeck; Reppler (which notifies me if anything on my social media posts might damage my reputation); PrintFriendly (Make any web page print friendly); SlipStream (allows me to temporarily hide tweets or tweet chats that I don’t want to see); and I adore QR codes and am excited to learn more about using them on campaigns.

    As far as knowing your audience – it is so important to know what social media (or non-social media) methods of communication they prefer. I did some work for two groups where none of their people used Twitter, few used Facebook and they wanted to get their news in the regular mail (not electronic mail). If I hadn’t found that out the messages I needed to get to them would not have been received.

    I have a blog post about this in draft form. You beat me to it. I’m going to post it and let you know – we can compare notes : )

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