Monday Minute: Redefining PR

Thanks to PRSA for the inspiration for today’s Monday Minute… how we as an industry are changing because of social media.

Here is the story in the New York Times that I referenced. What do you as public relations pros think about PRSA’s efforts here? Let me know in the comments.


About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on November 21, 2011, in Hot Topic, Monday Minute, Public Relations and tagged , , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. Jason, I always enjoy your Monday Minutes and am always amazed at how much content you fit into one minute! The article you linked to outlines the questions well I think. I think the idea that PR is no longer as “top down” as it used to be is key to the redefine … the “relations” part demands real time responsiveness AND the ability on the part of the professional to see issues through the eyes of the person who is complaining or praising – in order to engage them to be a long term client/customer.

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