Monday Minute: Champions

Who will support you and/or your brand when you need it? What would you want someone to say about a product without ever prompting them to do so? I explain in this Monday Minute.

Let me know your thoughts in the comments.


About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on February 13, 2012, in Marketing, Monday Minute, Public Relations, Social Media and tagged , , , , , , . Bookmark the permalink. 1 Comment.

  1. This is a bit of a tangent to your point but as comment #1, it’s my right, right? I visit churches within driving distance to assist visiting priests who are talking about a program near and dear to my heart (Christian Foundation for Children and Aging). My goal is definitely to “champion” the program. At a recent visit, I could hear the greeter telling people who walked in about a specific experience with CFCA that he felt was negative.

    I just wished there had been a plan in place to speak with the various representatives of that church (who would be trusted by their fellow parishioners) to give them an opportunity to get any “negative” perceptions addressed — I knew the people who were spoken to were very unlikely to be receptive to the organization’s message once the greeter had shared his “negative” experience.

    Perhaps to circle back around to the original point – champions do better when they are not isolated; when they have a plan to communicate with their team.

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