Don’t like new things? Then prepare to be disappointed.
Posted by JasMollica
It’s our nature in this day and age to immediately be critical of new forms of communication. Heck, I’ve been part of that group. I criticized Foursquare; I didn’t see the immediate value of Google+; and I’m still not sure about Paper.li.
One of the things I’m starting the realize more and more each day is that the more we criticize the more negative we become. I say this now because I’ve seen a number of posts that have whined about Pinterest. People are even critical of Justin Timberlake and his investment in MySpace. I have no problem with taking an in-depth look into what each network brings to the table. But do we really need to blast a platform before it is really established?
For months, Pinterest was out there. My friend Mikinzie Stuart even did a great job blogging about how Pinterest could be better used. I’ve used it prior to it blowing up. But now that it’s really taken off in the eyes of experts and PR/Social media analysts, the knives are out. Why? Brands have found a use for it and I’ve even had inquiries from clients about how they could use it.
The same goes for Google+. I’ve said I don’t see the value, obviously many others have. The New York Giants used Google+ during Super Bowl week to hold an extremely successful hangout. These examples have caused me to take a better, more refined look at how I can use it for my clients and future clients.
If you find yourself thinking negatively off the bat about new, shiny social media networks, keep these two things in mind:
How can I gain an advantage with my clients by truly understanding it?
What is the downside by learning something new?
Keep your mind open and your eyes sharpened. You never know when you’ll find something that a client will thank you for guiding them to current and future success.
About JasMollica"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!
Posted on February 22, 2012, in Branding, Hot Topic, Marketing, Media, Public Relations, Social Media, Technology and tagged Facebook, forms of communication, Foursquare, google+, Justin Timberlake, media analysts, media networks, myspace, New York Giants, Paper.li, Pinterest, PRGeekSpeak, shiny thing, Social Media, Super Bowl. Bookmark the permalink. 4 Comments.