What the Avengers can teach you about PR

I have no problem admitting that I’m passionate about public relations, social media marketing, and teamwork. But, I’m also a huge super hero geek. Seeing how Iron Man, Thor, and Captain America have been placed on the big screen has been awesome. On Friday, May 4, The Avengers opens in theaters around North America.

I’ve done posts before on how Tony Stark taught me a thing or two. Now, I’d like to offer you five ways the Avengers can help your PR efforts. Some assembly is required, though.

1. Understanding each person’s strengths- No one member of your team is the same. Take the time to learn who is part of your team and how they can help. The person you feel is the weak link, may just need a different task to work on.

2. Leadership comes from every member- In the Avengers, Steve Rogers is a captain; Thor is a demigod; Iron Man (Tony Stark) is (basically) a genius. Who would be the leader? While one person may be considered top dog, every person can lead in their own way. If you trust your team, you know you can give them a task and be a strong leader for a plan or campaign.

3. Dealing with egos- From time to time, we have all dealt with “that person.” He/she has a healthy opinion of themselves. Heck, Tony Stark is a pretty confident and has a big ego. But, when working with a client like this, you can’t knock heads. You need to manage a client and let them know they are important, but part of the team. Show your client his ideas are good (“I really like how you framed this idea.”), then add your insight (“and I really think with the additions of XX and XX, this can be a winning campaign.”).

4. Adversity builds character- It’s not a secret that every PR/marketing/social media campaign will not be easy. It’s the challenges that will help shape you and your team. Nick Fury’s line, “We are hopelessly outgunned” is a perfect example of the adversity the Avengers face. But, within this seemingly impossible task, the team learns how to succeed. You may fail occasionally; but this is where you lick your wounds and gain strength.

5. Believe in your team- Sniping behind people’s backs and undermining what you are doing as a group is a sure sign that your campaign will fail. You may see a member slip up a bit, but you chose them. Believe that they can complete the task for the client. And show them your appreciation for a job well done. Maybe it’s lunch or a simple coffee break for your team. Good karma within goes a long way to outbound success.

Assemble your team and believe that their efforts will win the day. Your team could be “PR’s Mightiest Heroes.”


About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on May 3, 2012, in Uncategorized and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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