Hot Topic, Social Media, Technology

Path: Gaining Traction or Social Clutter?

One of the things I enjoy about my job is researching new ways to help clients in marketing their businesses and brands. So, I tried Path at the recommendation of colleague. Launched in 2010, Path is a more personal social network than Facebook and Twitter. On iTunes, it says that Path is, "the best way to… Continue reading Path: Gaining Traction or Social Clutter?

Guest Blog, Job Search, Public Relations

Guest Post: Job Search =Life Search

(Jas' note: I'm thrilled to have Alex Crispino guest post on the blog today. She's a fellow Temple Owl and someone I'm proud to call a colleague. She never backed down during her job search challenges and her story is something everyone can learn from.) As a senior in college, I started my job search… Continue reading Guest Post: Job Search =Life Search

Hot Topic, Marketing, Public Relations, Social Media

Fake Hacks Are NOT a Good Marketing Plan

We have all witnessed the Twitter issues brands Burger King and Jeep had as its accounts were hacked. It was embarrassing for those brands and something that can be prevented. However, Viacom-owned MTV and BET decided it would be a brilliant (not) idea to hack themselves to capitalize on the hacking craze. My colleague Mike… Continue reading Fake Hacks Are NOT a Good Marketing Plan

Hot Topic, Inspiration, Job Search

The Value of Mentoring

On Monday night, Feb. 18, various PR pros gathered for the HAPPO chat on Twitter. The HAPPO community are PR folks from around the country who help new and current pros with career guidance and information on the job market. HAPPO was co-founded by Arik Hanson and Valerie Simon in 2010 and, since then, has helped many… Continue reading The Value of Mentoring