How many of you know what the letters SPQR stand for? Ok, if you Google’d it, I understand. If you didn’t and remembered from your World History classes, you rock! In all seriousness, I saw the four letters SPQR all over Rome, even on manhole covers.
It stands for (in Latin) Senātus Populusque Rōmānus or “The Senate and People of Rome.” The date of SPQR’s origin is not exactly known, but the meaning puts it generally after the founding of the Roman Republic. The more I saw SPQR in my travels, the more it began to echo in my mind. But why? How do these four letters translate into my life.
Then, it hit me. SPQR could be used in public relations, marketing, and social media. Of course, you won’t be standing up in a client meeting or media pitch and say, “THE SENATE AND PEOPLE OF ROME!” That’ll be sure to get you a ticket out of the meeting and a quick hang up on that big pitch.
You can use SPQR in a way that will keep many of the PR and social media practices top of mind. They are:
- Strategy- Not one successful public relations or marketing campaign started without a strategy. Without this, your posting plans mean nothing and your pitches to the media will have no direction. The strategy is your blueprint to success.
- Performance- We are all measured by how we perform, be it by media placements or reception by consumers. If we do not show that we are capable of translating social media followers into brand ambassadors, we’ll be toast quickly.
- Quality- You may be working very hard, but is the work you are delivering equal to the time and effort? Our clients want to see good, solid work. They don’t want a bunch of followers you bought. Show your peers and clients quality and you’ll continue to get work.
- Results- What will your end-of-the-month report show your client? Is the campaign working? Do adjustments need to be made? Are you making the right decisions? All of these things should be easily answered. Our ability to show positive results is paramount. And while it’s not all unicorns and rainbows, we still need to show that our strategies are working.
We all work as hard as we can for our clients; keeping the might of Rome in your minds could be the difference between success and failure.
Let me know your thoughts in the comments section!
Posted on July 18, 2013, in Uncategorized and tagged google+, history, Latin phrases, Roma, Roman Republic, Rome, Senātus Populusque Rōmānus, SPQR, The Senate and People of Rome. Bookmark the permalink. 1 Comment.