PRSSANC and Making a Difference

Photo credit: Sarenna Lawson (@SarennaMarieL)

Photo credit: Sarenna Lawson (@SarennaMarieL)

A week ago today, I left for Philadelphia, Pa. and the 2013 Public Relations Student Society of America’s National Conference (PRSSANC). The buzz leading up to the event was incredible and the energy that filled the Loews Philadelphia Hotel was infectious.

I had the honor and pleasure of presenting “CEO of You: Creating Your Personal Brand.” To say I was blown away by the response before, during and after the talk, is a vast understatement. You could see the passion in the tweets and questions. I meant what I said on Oct. 26, “America runs on Dunkin’? No, America runs on PRSSA!”

After talking to students afterwards about personal branding, I realized one simple thing: In our lives, PR can make a huge difference. Why? Because it’s in our power as students, new pros and seasoned pros to do so.

I stressed in my talk about being great. That wasn’t something I just said to sound cool. I meant it. We all have the power to shape lives by being great. Your personal brand is an extension of you on social networks, websites and in personal interactions.

Would you seek advice from someone who is average, or below average, or would you ask advice or guidance from someone who has shown they can be great at something? If you want to be the best, you listen to the ones that have achieved something more, something greater. Your personal brand can make a difference to those around you.

If you took anything from my talk at PRSSANC, I would hope it would be that you have the power to make your personal brand great and be the CEO of You. Your brand may be good now, but you can make it greater for the future. In turn, you can make a difference in the lives of fellow students, new pros, and experienced pros.

After all, PRSSANC inspired me to want to be something more than I am right now. I want to make a difference for my clients, my business, and YOU. Let’s do this together!


About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on October 31, 2013, in Branding, Personal Branding, Public Relations, Social Media and tagged , , , , , , , , , , , , , . Bookmark the permalink. 1 Comment.

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