"Plans are nothing. Planning is everything."- Dwight D. Eisenhower Planning is part of our fabric as public relations pros. We make sure that clients have planned for an event, roll out, or social media campaign. In today's Tip, here are a few ways you can be better planners. How do you go about planning your… Continue reading Tuesday Video Tip: Planning
"'I am Iron Man". You think you're the only superhero in the world? Mr. Stark, you've become part of a bigger universe. You just don't know it yet." - Nick Fury, Iron Man The above quote by Nick Fury (Samuel L. Jackson) in the first Iron Man film was very prophetic. In fact, it actually… Continue reading It’s Good to Be The Marvel Brand
A few weeks ago, I was absolutely thrilled to visit the campus of Illinois State University and it's nationally recognized PRSSA chapter. The visit was part of "March Brandness," an extension of my CEO of You talks I've held via Skype and at various conferences. This talk wasn't something that was thrown together by ISU… Continue reading What I learned from Illinois State PRSSA
[Jas' note: I'm happy to welcome Samantha Dickson to the blog with a timely guest post.] A quick glance at the headlines of any newspaper will tell a company that they should always expect the unexpected. Yet still, companies fail to realize the importance of preparation. I’m referring specifically to crisis management. As PR professionals,… Continue reading Crisis Preparedness: Will you be ready?