It’s Good to Be The Marvel Brand

“‘I am Iron Man”. You think you’re the only superhero in the world? Mr. Stark, you’ve become part of a bigger universe. You just don’t know it yet.” – Nick Fury, Iron Man

The above quote by Nick Fury (Samuel L. Jackson) in the first Iron Man film was very prophetic. In fact, it actually set into motion a series of monumental successes for Marvel Studios. When Iron Man pulled in $98.6 million on its opening weekend, it not only guaranteed a second Iron Man movie, it put the wheels into motion for the greater Marvel movie Universe.  Box office hits since Iron Man? “The Incredible Hulk,” “Captain America: The First Avenger,” “Thor,” “Iron Man 2,” and 2012’s “The Avengers” has marketers excited and movie goers giddy for the follow-ups.

What about the X-Men and Spider-Man trilogies, the rebooted Spider-Man (The Amazing Spider-Man)? All good films, but none had the brand impact that the Avenger member films did.


The first Iron Man’s worldwide success, rocketed not only Marvel’s brand back into the stratosphere, it put Robert Downey, Jr. back in the limelight, too. Marvel (and director Jon Favreau) took a very big risk with Downey, who was coming off a pretty rocky few years. Now, when you think Robert Downey, Jr., you think Tony Stark. marvel studios logoDowney and Marvel aren’t too unhappy with that fact.. and that’s not bad thing for a brand.


What else is Marvel doing right as a brand? Here are a few examples:

In the last five months, Marvel has seen Thor: The Dark World rake in over $206 million at the box office and now Captain America: The Winter Soldier is setting records. As of April 21, it has been number one for three straight weeks, adding over $200 million (and counting) to Marvel Studios’ coffers.

Marvel’s brand is as shiny as Captain America’s shield. That’s something Stan Lee would say “Excelsior” to!

Advertisements

About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on April 22, 2014, in Branding and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. Christine Mollica

    Jason, we know you are a big fan of The Marvel brand characters. We have proof in pictures maybe we can post one or two for all your followers. Let us know if you want them.
    Keep up the good work on your blog. Your loving parents

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: