The NFL’s Ray Rice Problem

Sept. 8-UPDATE: Ray Rice had his contract terminated by the Ravens and was suspended indefinitely by the NFL. The NFL released the news on Twitter, however the commissioner still has not commented, which continues to speak volumes. What is written below still stands: The NFL still has a problem.

By now, you have most likely heard about the infamous tape of Baltimore Ravens’ running back Ray Rice hitting his then-fiance. It was an absolutely disgusting scene and horrendous thing to do to someone you apparently care about. The National Football League, after viewing the tape, suspended Rice for two games, which came under intense criticism from fans and activists alike. Then, on Sept. 8, TMZ Sports released another, more graphic video which showed how brutal the beating Rice put on the woman who is now his wife.

The NFL created a public relations issue by only giving Rice a two-game ban for this assault. It now has a bigger issue because it appears the league had seen the more brutal video, but denied it initially. The problem is three-fold for the league, the Ravens, and Rice.

  1. The NFL handed down a light suspension to someone who knocked a woman out.
  2. The Ravens and their owner stood in support of Rice at a May press conference.
  3. Ray Rice’s first “apology” was not very heartfelt, saying “I apologize for the situation my wife and I were in.” Hitting Ray-Rice-Court.finalyour now-wife isn’t a situation, it’s an attack. The second wasn’t much better.

Rice is not the first athlete to hit a woman and he won’t be the last, sadly. But, in this day of social media and outlets looking deeper into news, videos like the one mentioned in the first paragraph will be more prevalent. Look how quickly the Jay Z/Solange Knowles video spread like wildfire.

The NFL opened its season on Sept. 4 with the defending Super Bowl champion Seattle Seahawks defeating the Green Bay Packers and then had a Sunday stacked with games. Many of them were really exciting. The league was hoping it would have the focus on the two Monday Night Football games, one featuring the New York Giants and the Detroit Lions. Those games will not be the focus. The focus is going to be on the more brutal video of Rice and what the league hasn’t done.

If the NFL wants to repair their image as one that looks lightly on domestic violence, they need to act now and suspend Rice for the season. They were tough on Ben Roethlisberger after he was accused of sexually assaulting a Georgia woman in 2010. Those charges were eventually not filed and he was suspended, ultimately, for four games.

Here’s what Commissioner Roger Goodell wrote to the Steelers’ QB after Roethlisberger was not charged:

“I recognize that the allegations in Georgia were disputed and that they did not result in criminal charges being filed against you. My decision today is not based on a finding that you violated Georgia law, or on a conclusion that differs from that of the local prosecutor. That said, you are held to a higher standard as an NFL player, and there is nothing about your conduct in Milledgeville that can remotely be described as admirable, responsible, or consistent with either the values of the league or the expectations of our fans.”

“You are held to a higher standard as an NFL player…” The Commissioner should go back and read those words again, because Ray Rice wasn’t held to a higher standard. The NFL and its leadership are faced with fans in an uproar over a lenient suspension. The next step could be sponsors pulling their money and even NFL players criticizing the league.

The NFL needs to act, for morality’s sake, and for their image.

 

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About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on September 8, 2014, in Hot Topic, Public Relations, Sports and tagged , , , , , , , , . Bookmark the permalink. 2 Comments.

  1. Paula Kiger (Big Green Pen)

    “Hitting your now-wife isn’t a situation, it’s an attack.” exactly (along with your other points….)

  2. You beat me to it Jason! This is a great post that captured everything I was thinking. As a HUGE football, this bothers me to no end. NFL players (and all in the spotlight/who are role models) should be held to a higher standard. While what Ray Rice did is horrible, I almost feel what the NFL is doing is worse…they are condoning his actions and saying it’s ok to beat women. Everyone needs to wake up and act. Even superstars have consequences to their actions.

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