Guest Blog, Hot Topic

The Next Step for Communications Pros

To go back to school or to not go back to school: that is the question. And this is the very question Jason blogged about recently — one that almost every working professional grapples with at one time or another. Especially in the communications field, if you’re already gainfully employed, you wonder how anything learned… Continue reading The Next Step for Communications Pros

Guest Blog, Public Relations, Social Media

Guest Post: Why Your Company Needs a Social Media Policy

[Jas' note: I'm glad to have my friend Ben Butler provide a guest post on a very important topic] The company handbooks given to new employees nowadays seem to be getting thicker and thicker. Unfortunately, it seems that one potentially brand-crippling area is neglected—social media. Here’s why your company needs to add a social media… Continue reading Guest Post: Why Your Company Needs a Social Media Policy

Guest Blog, Public Relations

Crisis Preparedness: Will you be ready?

[Jas' note: I'm happy to welcome Samantha Dickson to the blog with a timely guest post.] A quick glance at the headlines of any newspaper will tell a company that they should always expect the unexpected. Yet still, companies fail to realize the importance of preparation. I’m referring specifically to crisis management. As PR professionals,… Continue reading Crisis Preparedness: Will you be ready?

Guest Blog, Marketing, Personal Branding, Public Relations

Guest Post: A Mentor That’s a “Grand Slam”

[Jas' note: I first met Corinthea Harris via Twitter and noticed she was at Rowan University. We then chatted at last October's PRSSA National Conference in Philadelphia, Pa. It turned out we had something in common (aside from being from South Jersey): A great mentor.] After a whirlwind year – having three internships, trying my… Continue reading Guest Post: A Mentor That’s a “Grand Slam”

Guest Blog, Hot Topic, Public Relations, Social Media

5 Tips for Making Social Media Work Together to Boost Your Reach

(Jas' note: I'm glad to welcome back Alicia Lawrence with another great guest post.) If you're like most business owners, you probably want to use social media to expand your marketing efforts and reach new customers. After all, social media is a powerful, free tool — you can use it to access countless new contacts.… Continue reading 5 Tips for Making Social Media Work Together to Boost Your Reach

Guest Blog, Public Relations, Social Media

Guest Post: 5 Ways to Build Your Contact List

Jas' note: I'm happy to welcome today's guest blogger, Alicia Lawrence. She's a talented content coordinator and relationship builder. This post is sure to be one you'll want to read through. When a PR pro is asked what the most important part about their job is, any one of them would tell you one word:… Continue reading Guest Post: 5 Ways to Build Your Contact List

Guest Blog, Job Search, Public Relations

Guest Post: Job Search =Life Search

(Jas' note: I'm thrilled to have Alex Crispino guest post on the blog today. She's a fellow Temple Owl and someone I'm proud to call a colleague. She never backed down during her job search challenges and her story is something everyone can learn from.) As a senior in college, I started my job search… Continue reading Guest Post: Job Search =Life Search

Branding, Guest Blog, Social Media

How Nurses Build Community Online

[Jas' note: I'm incredibly appreciative to have Erica Moss guest blogging today on a topic that is really piquing my interested lately: Healthcare and social media.] Of the many things you’re tasked with in the role of community manager, identifying who your target audience is and where they’re spending their time online are two of… Continue reading How Nurses Build Community Online

Guest Blog, Inspiration, Public Relations

Public Relations and Science: An Odd Combination

(Jas' note: I'm really happy to introduce you to Ryan Swafford, a PR student who has a background in chemistry and biology. I was immediately intrigued and began chatting with him. I asked Ryan to guest blog on PR and science.) Public relations workers must have knowledge of a wide range of topics to be… Continue reading Public Relations and Science: An Odd Combination

Guest Blog, Media

Is A Journalism Degree Worthless?

(Jas' note: I'm thrilled to welcome back Jessica Malnik to the blog for a guest post.) *A bit of a disclaimer: I left the journalism rollercoaster world for the adventures of marketing and PR a year ago. I haven't looked back since. That being said, there's not a day that goes by where I don't… Continue reading Is A Journalism Degree Worthless?