Hot Topic, Media, Sports

Quick Hit: The Players Tribune… brilliant or sportswriter’s nightmare?

Derek Jeter's blue Jumpman cleats haven't even be cleaned off and he's got the next phase of his life lined up. Much like his preparation for a baseball season, Jeter was ready for retirement and what lies in front of him. Earlier this week, the now former Yankee captain rolled out "The Players Tribune," a… Continue reading Quick Hit: The Players Tribune… brilliant or sportswriter’s nightmare?

Media, Public Relations, Social Media, Sports

What My Media Career Taught Me

Long before the thought of being a public relations pro entered my mind, I had one dream: To work in television and radio.  When I started as a member of the media, the landscape was very different. The internet was fairly new. Smartphones? Not very smart. You were lucky enough to not have a call… Continue reading What My Media Career Taught Me

Media, Monday Minute, Personal Branding

Monday Minute- Focusing Your Message

How many of you watched both the Presidential and Vice Presidential Debates? You've probably noticed the candidates trying to get their messages, or messaging, across to you. Did it work? We can learn something from this as PR/Social Media pros. Let me know your thoughts? How can we better stay on message?

Hot Topic, Media, Public Relations, Social Media

Why “I Misspoke” Isn’t Good Enough

By now, you have heard and read the about Missouri Republican Representative Todd Akin’s infamous rape victims cannot get pregnant quote.  Needless to say, it received a ton of play on television, print, and social media shortly after he said it on Sunday. His own party has even asked him to drop out of his… Continue reading Why “I Misspoke” Isn’t Good Enough

Marketing, Media, Social Media, Sports, Technology

Journey chat: Ralph Vacchiano

How news and sports are reported has changed by leaps and bounds. I'm old enough to remember when I relied on the newspaper to get updates on my favorite teams. ESPN and CNN changed the way sports and news were covered, respectively. Fast forward to 2012 and if you want to get scores, highlights, stats,… Continue reading Journey chat: Ralph Vacchiano

Branding, Hot Topic, Marketing, Media, Public Relations, Social Media, Technology

Don’t like new things? Then prepare to be disappointed.

It's our nature in this day and age to immediately be critical of new forms of communication. Heck, I've been part of that group. I criticized Foursquare; I didn't see the immediate value of Google+; and I'm still not sure about Paper.li. One of the things I'm starting the realize more and more each day… Continue reading Don’t like new things? Then prepare to be disappointed.

Hot Topic, Media, Public Relations, Social Media

Politicos Should Continue Using Social Media

Rep. Anthony Weiner's (D-NY) social scandal gains steam by the day thanks, in part, to his tweeting a pic of his, um, "junk" to a 21-year old college student. This isn't going to be another post on what Rep. Weiner did wrong (I think we can all figure that out) or how some need a… Continue reading Politicos Should Continue Using Social Media

Guest Blog, Media

Is A Journalism Degree Worthless?

(Jas' note: I'm thrilled to welcome back Jessica Malnik to the blog for a guest post.) *A bit of a disclaimer: I left the journalism rollercoaster world for the adventures of marketing and PR a year ago. I haven't looked back since. That being said, there's not a day that goes by where I don't… Continue reading Is A Journalism Degree Worthless?

Branding, Marketing, Media, Public Relations, Social Media

Let’s Go to the Video!

If there is one thing that I really enjoy, it's innovation.  Whether you started your online experience with Prodigy, AOL, or even Facebook, along the way you have been part of the online revolution.  Over the last year, I've met so many great people- on-line and in person- thanks to social media. One of those… Continue reading Let’s Go to the Video!