For years, we've heard the steady drumbeat of those that say it's imperative to get your Master's Degree if you want to move up in the public relations or marketing field. There are also many that disagree, saying it's not at all necessary. I disagree with both schools of thought. It's not imperative, but it's… Continue reading The Grad School Debate
So, we are on the verge of a new year (already?!). It's a time to celebrate accomplishments and the good things we've done. It's also a time to take a hard look at ways to improve for the year to come. I'm sure that whether you are a business or an individual, there are things… Continue reading Better Social in 2015
Another year and another Public Relations Student Society of America National Conference has come and gone. This was my second year presenting and I can tell you that I had just as much fun as I did in Philly last year. The National Committee did an outstanding job of giving PRSSA Chapters and members all… Continue reading Five Things I Learned at PRSSANC
The JourneyCast Podcast is back and I'm thrilled to welcome my friend and fellow Temple University graduate, Jessica Lawlor. It's no surprise that Jessica has become one of the more respected pros in our industry because of her drive, honesty, and work ethic. If that's not enough, she's also the driving force behind the "Get… Continue reading The JourneyCast Podcast: Jessica Lawlor
Sept. 8-UPDATE: Ray Rice had his contract terminated by the Ravens and was suspended indefinitely by the NFL. The NFL released the news on Twitter, however the commissioner still has not commented, which continues to speak volumes. What is written below still stands: The NFL still has a problem. By now, you have most likely… Continue reading The NFL’s Ray Rice Problem
[Jas' note: I'm glad to have my friend Ben Butler provide a guest post on a very important topic] The company handbooks given to new employees nowadays seem to be getting thicker and thicker. Unfortunately, it seems that one potentially brand-crippling area is neglected—social media. Here’s why your company needs to add a social media… Continue reading Guest Post: Why Your Company Needs a Social Media Policy
Over a year ago, Michael Brown, Sr. reached out to me and asked if he could use one of my blog posts in his upcoming book. It was flattering to be asked, since I've never been included in a book, and I agreed. Fast forward to April 2014 and that book is now out. Michael… Continue reading The JourneyCast Podcast: Michael A. Brown, Sr., Ph.D.
A few weeks ago, I was absolutely thrilled to visit the campus of Illinois State University and it's nationally recognized PRSSA chapter. The visit was part of "March Brandness," an extension of my CEO of You talks I've held via Skype and at various conferences. This talk wasn't something that was thrown together by ISU… Continue reading What I learned from Illinois State PRSSA
[Jas' note: I'm happy to welcome Samantha Dickson to the blog with a timely guest post.] A quick glance at the headlines of any newspaper will tell a company that they should always expect the unexpected. Yet still, companies fail to realize the importance of preparation. I’m referring specifically to crisis management. As PR professionals,… Continue reading Crisis Preparedness: Will you be ready?
Matt LaCasse and I are another example of developing a relationship from social media. I've (unfortunately) never met him in person, but have talked with him in every other way possible (except carrier pigeon and the string cup phone). I've never been disappointed with something I retweet or share from Matt because I know he… Continue reading The JourneyCast Podcast with guest Matt LaCasse