Hot Topic, Social Media, Technology

A “Spark” for social content

New ideas get me excited. It doesn't matter if the idea is mine or that it comes from someone else. New ideas should excite everyone because it is a chance to see what the future could be like. NewsSpark, a new social content hub, is one of those ideas that I'm excited about. I've known… Continue reading A “Spark” for social content

Hot Topic, Marketing, Public Relations, Social Media

Better Social in 2015

So, we are on the verge of a new year (already?!). It's a time to celebrate accomplishments and the good things we've done. It's also a time to take a hard look at ways to improve for the year to come. I'm sure that whether you are a business or an individual, there are things… Continue reading Better Social in 2015

Hot Topic, Social Media, Technology

Don’t Play the Social Media Blame Game

Do a Google search on blaming social media and you'll find over 5.6 million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because it's still relatively "new" in society. Social networks have taken the world… Continue reading Don’t Play the Social Media Blame Game

Guest Blog, Public Relations, Social Media

Guest Post: Why Your Company Needs a Social Media Policy

[Jas' note: I'm glad to have my friend Ben Butler provide a guest post on a very important topic] The company handbooks given to new employees nowadays seem to be getting thicker and thicker. Unfortunately, it seems that one potentially brand-crippling area is neglected—social media. Here’s why your company needs to add a social media… Continue reading Guest Post: Why Your Company Needs a Social Media Policy

Inspiration, Public Relations, Social Media, The JourneyCast

The JourneyCast Podcast: Michael A. Brown, Sr., Ph.D.

Over a year ago, Michael Brown, Sr. reached out to me and asked if he could use one of my blog posts in his upcoming book. It was flattering to be asked, since I've never been included in a book, and I agreed.  Fast forward to April 2014 and that book is now out. Michael… Continue reading The JourneyCast Podcast: Michael A. Brown, Sr., Ph.D.

Marketing, Public Relations, Social Media

Improving Yourself as a PR/Social Media Pro

When it comes down to it, we don't know everything (Captain Obvious statement). From time to time, we are challenged with strategies, tactics, and platforms that are new to us. So what do you do? While this may sound like an easy enough answer, finding trusted pros and avenues to get educated (or re-educated), can… Continue reading Improving Yourself as a PR/Social Media Pro

Marketing, Monday Minute, Personal Branding, Public Relations, Social Media

Tuesday Tip: My Thanks to YOU!

This has been a wonderful year. One of growth, success, and honors. But, it would not have been possible without YOU. So, as I make my last post of 2013, accept my thanks for a year I won't forget. THANK YOU, ALL!

Media, Public Relations, Social Media, Sports

What My Media Career Taught Me

Long before the thought of being a public relations pro entered my mind, I had one dream: To work in television and radio.  When I started as a member of the media, the landscape was very different. The internet was fairly new. Smartphones? Not very smart. You were lucky enough to not have a call… Continue reading What My Media Career Taught Me

Guest Blog, Hot Topic, Public Relations, Social Media

5 Tips for Making Social Media Work Together to Boost Your Reach

(Jas' note: I'm glad to welcome back Alicia Lawrence with another great guest post.) If you're like most business owners, you probably want to use social media to expand your marketing efforts and reach new customers. After all, social media is a powerful, free tool — you can use it to access countless new contacts.… Continue reading 5 Tips for Making Social Media Work Together to Boost Your Reach

Branding, Inspiration, Personal Branding, Social Media

The Passion Principle

One of the many points that I mentioned during my CEO of You talk on Oct. 26 in Philadelphia was that you have to have passion to make your personal brand work. If you are nonchalant or ambivalent, it will show in your brand. You have the opportunity to be great, so why not jump… Continue reading The Passion Principle