Hot Topic, Media, Sports

Quick Hit: The Players Tribune… brilliant or sportswriter’s nightmare?

Derek Jeter's blue Jumpman cleats haven't even be cleaned off and he's got the next phase of his life lined up. Much like his preparation for a baseball season, Jeter was ready for retirement and what lies in front of him. Earlier this week, the now former Yankee captain rolled out "The Players Tribune," a… Continue reading Quick Hit: The Players Tribune… brilliant or sportswriter’s nightmare?

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Hot Topic, Public Relations, Sports

The NFL’s Ray Rice Problem

Sept. 8-UPDATE: Ray Rice had his contract terminated by the Ravens and was suspended indefinitely by the NFL. The NFL released the news on Twitter, however the commissioner still has not commented, which continues to speak volumes. What is written below still stands: The NFL still has a problem. By now, you have most likely… Continue reading The NFL’s Ray Rice Problem

Hustle Series, Inspiration, Marketing, Sports

Hustle Series: Darren Meenan and The 7 Line

You've all heard a story that intimates that a successful business that once started in "the basement of their home." In the case of Darren Meenan, this isn't a stretch. It's fact. What started with Darren, a huge New York Mets fan, wearing a simple t-shirt he made that stated "I Survived" in 2009, ended up becoming… Continue reading Hustle Series: Darren Meenan and The 7 Line

Media, Public Relations, Social Media, Sports

What My Media Career Taught Me

Long before the thought of being a public relations pro entered my mind, I had one dream: To work in television and radio.  When I started as a member of the media, the landscape was very different. The internet was fairly new. Smartphones? Not very smart. You were lucky enough to not have a call… Continue reading What My Media Career Taught Me

Inspiration, Social Media, Sports, The JourneyCast

The JourneyCast: Matthew Cerrone of MetsBlog.com

Today is a really exciting day for me as a blogger and a professional. I'm officially launching my podcast, "The JourneyCast." I'll be talking with those people in (and out of) our industry, who are making a difference, doing impactful work, or people you should know more about. This week, I'm thrilled to talk with… Continue reading The JourneyCast: Matthew Cerrone of MetsBlog.com

Inspiration, Sports

How Jackie Robinson Inspired Me

It has been 66 years since the great Jackie Robinson broke the color barrier in Major League Baseball and made his debut with the Brooklyn Dodgers. Although I never saw Jackie play, he impacted me from the time I was very young. My parents bought me a children's story, called "The Value of Courage: The… Continue reading How Jackie Robinson Inspired Me

Monday Minute, Public Relations, Social Media, Sports

Monday Minute- Opening Day

"I've got a beat up glove... a homemade bat... and a brand new pair of shoes. I think it's time to give this game a ride!"- Centerfield, John Fogerty. It's one of my favorite days of the year, OPENING DAY! Everyone is perfect to start... including the New York Mets. But how can Opening Day… Continue reading Monday Minute- Opening Day

Inspiration, Personal Branding, Sports

Winning in sports… winning in business

I'm a huge sports fan and find tons of inspiration from coaches and players that show great leadership qualities. There's Mark Messier, Herb Brooks, Derek Jeter... the list goes on. Tom Coughlin is another person that leads by example with words and actions. The two-time Super Bowl winning coach of the New York Football Giants… Continue reading Winning in sports… winning in business

Branding, Monday Minute, Public Relations, Sports

Tuesday Tip: Repairing the NHL Brand

The NHL is back, but it has a ton of work to do in repairing the damage done from its most recent player lockout. How could they start to fix a brand that now needs serious repair? I've got some suggestions.     Let me know your thoughts and what YOU would do, as a… Continue reading Tuesday Tip: Repairing the NHL Brand

Hot Topic, Public Relations, Social Media, Sports

Should a PR pro tell others to “chill?”

Football is a game of passion, for fans and for players. It's the thrill of victory and the agony of defeat. It gets many of us more emotional than you could ever imagine. Just ask my wife how I was during the last two New York Giants Super Bowl wins. In public relations, we have… Continue reading Should a PR pro tell others to “chill?”