Hot Topic, Social Media, Technology

A “Spark” for social content

New ideas get me excited. It doesn't matter if the idea is mine or that it comes from someone else. New ideas should excite everyone because it is a chance to see what the future could be like. NewsSpark, a new social content hub, is one of those ideas that I'm excited about. I've known… Continue reading A “Spark” for social content

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Hot Topic, Social Media, Technology

Don’t Play the Social Media Blame Game

Do a Google search on blaming social media and you'll find over 5.6 million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because it's still relatively "new" in society. Social networks have taken the world… Continue reading Don’t Play the Social Media Blame Game

Hot Topic, Social Media, Technology

Path: Gaining Traction or Social Clutter?

One of the things I enjoy about my job is researching new ways to help clients in marketing their businesses and brands. So, I tried Path at the recommendation of colleague. Launched in 2010, Path is a more personal social network than Facebook and Twitter. On iTunes, it says that Path is, "the best way to… Continue reading Path: Gaining Traction or Social Clutter?

Hot Topic, Monday Minute, Social Media, Technology

There’s No Such Thing as a Social Media Killer!

"This is the end, beautiful friend. This is the end, my only friend, the end."- The Doors Remember when Google+ was supposed to kill off Facebook? How about that time Twitter was going to die? Both statements never came true. Why? Because there's no such thing as one social platform killing another. Watch... Let me… Continue reading There’s No Such Thing as a Social Media Killer!

Marketing, Media, Social Media, Sports, Technology

Journey chat: Ralph Vacchiano

How news and sports are reported has changed by leaps and bounds. I'm old enough to remember when I relied on the newspaper to get updates on my favorite teams. ESPN and CNN changed the way sports and news were covered, respectively. Fast forward to 2012 and if you want to get scores, highlights, stats,… Continue reading Journey chat: Ralph Vacchiano

Inspiration, Marketing, Personal Branding, Public Relations, Social Media, Technology

What I learned from Tony Stark

"Jarvis... sometimes you gotta run before you can walk."- Tony Stark I am, at heart, a dreamer. My mind is always racing with new ideas and opportunities. I love to push the boundaries. However, I'm also someone who had to change who he was to survive in this new PR 2.0 world. The other night,… Continue reading What I learned from Tony Stark

Branding, Hot Topic, Marketing, Media, Public Relations, Social Media, Technology

Don’t like new things? Then prepare to be disappointed.

It's our nature in this day and age to immediately be critical of new forms of communication. Heck, I've been part of that group. I criticized Foursquare; I didn't see the immediate value of Google+; and I'm still not sure about Paper.li. One of the things I'm starting the realize more and more each day… Continue reading Don’t like new things? Then prepare to be disappointed.

Hot Topic, Marketing, Public Relations, Social Media, Technology

Don’t be afraid of PR, embrace it.

The title of this post may seem odd to you. Why, as a public relations pro, would we be afraid of the career we are in? Do we fear the news release? Developing a social media plan? On Tuesday, the wonderful Sarah Evans spoke to our PRSA chapter (Buffalo-Niagara) on a variety of topics, including… Continue reading Don’t be afraid of PR, embrace it.

Marketing, Public Relations, Technology

“Tout”ing your business email

Fact: We've all wanted to make sending emails for our businesses simple and easy. On the other hand, we as public relations pros would like to receive an email pitch email that doesn't seem like it was done by a robot. Last week, I took ToutApp for a test drive when they launched ToutApp 4.0. Simple… Continue reading “Tout”ing your business email

Hot Topic, Inspiration, Technology

Thank you, Steve…

Steve Jobs was someone I looked up to. It wasn't idol worship; I admired his vision, his drive, and how he pushed the technology envelope. Jobs' legacy is more than just the Mac, iPod, iPhone, or iPad. He will be remembered as a man who did it his way (note: Steve Wozniak must get credit… Continue reading Thank you, Steve…