The JourneyCast Podcast, Ep. 10- Heather Whaling

JourneyCast Podcast with Heather Whaling In this edition of The JourneyCast Podcast, we chat with Geben Communication president Heather Whaling. One of the most-trusted social influencers because of the hard work and dedication she -and her team- put in, Heather can be found speaking at conferences, being a thought leader through her blog, and setting… Continue reading The JourneyCast Podcast, Ep. 10- Heather Whaling


Guest Post: What I Wish I Knew Going into College

A nearby conversation caught my attention during a recent subway ride. Three gents were talking about starting their freshman years of college. My initial thought was, “Lucky.” After that, I got to thinking about how I was feeling at their age about my upcoming new life chapter. Don’t take anything for granted. People say your… Continue reading Guest Post: What I Wish I Knew Going into College


Tuesday Video Tip: Planning

"Plans are nothing. Planning is everything."- Dwight D. Eisenhower  Planning is part of our fabric as public relations pros. We make sure that clients have planned for an event, roll out, or social media campaign. In today's Tip, here are a few ways you can be better planners. How do you go about planning your… Continue reading Tuesday Video Tip: Planning


JourneyCast Podcast w/ Ben Butler

Late last spring, I had the chance to first chat with Ben Butler over Twitter. As we got to talking, I realized how incredibly prepared and focused he was. Ben interviewed me for his blog and we finally got to meet in person in October at the PRSSA National Conference.  In this edition of the JourneyCast, I… Continue reading JourneyCast Podcast w/ Ben Butler


Let me be your CEO of You coach!

Over the last four months, the CEO of You series has taken off even more than I expected. The apex was appearing at the PRSSA National Conference in Philadelphia last October. The response from the students in attendance and on social media was frankly overwhelming and flattering. In the weeks following, I had time to… Continue reading Let me be your CEO of You coach!


Personal Audits and Your Brand

On Oct. 26, I'll be speaking at PRSSA's National Conference in Philadelphia, Pa. (Cue the Rocky theme!) It's an incredible honor to be back in the city where I got my degree (#TempleMade) and my first job. The title of the talk is "The CEO of You," which focuses on personal branding. Whether you are… Continue reading Personal Audits and Your Brand


Thursday Thought: Paid vs. Unpaid Internships

The debate over paid or unpaid internships is back in the news again. One of the editors at Sheryl Sandberg's "Lean In Foundation" ruffled some feathers by asking for an unpaid intern. Here are my thoughts on paid versus unpaid. What say you, viewer? Weigh in by leaving a comment.


ARod, PEDs: MLB’s Continuing PR Problem

The news (finally) came down on Aug. 5 that New York Yankees 3B Alex Rodriguez was suspended for the remainder of the 2013 season and the entire 2014 season. Thirteen other Major League Baseball players were also banned, including Nelson Cruz of the Texas Rangers and Jhonny Peralta of the Detroit Tigers. But when is… Continue reading ARod, PEDs: MLB’s Continuing PR Problem


When You Seem Your Least Creative

Let's be honest. The creative juices don't always flow like Niagara Falls. The struggle to find ways to think of new ideas, fresh blog posts and awesome plans for clients is very real. So real that this blog didn't come to me this easy. I've been struggling lately with developing content for the blog. I… Continue reading When You Seem Your Least Creative


The Course is Accelerated, Not the Kid!

I’m reblogging this terrific post from my friends at Newfane Middle School. The last line is something we all can learn from, whether you are in PR, social media, marketing or education: “great things can happen through collaboration and supported goals.” Read on.

Notes from 2700

Long time, no blog!  I’m guilty of some inattention to this site, and I’ll do my best to be a more regular writer and perhaps more importantly, provide our readers with more info on upcoming events.

This morning I boarded a bus at Newfane Early Childhood Center to travel with about 40 colleagues to a “summer institute” designed to help more of us incorporate the major tenets of the AVID program in our schools throughout the district.  AVID, a national program whose aim is to close to achievement gap and make college success an option for all students, stands for Advancement Via Individual Determination.  Our participation in this institute is possible through grant-funding, and we’ll be spending three days in Philadelphia, PA along with educators from all over the eastern seaboard and beyond.

AVID stresses that teaching and learning methods should be interactive; students should be the center of…

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