Marketing, Media, Social Media, Sports, Technology

Journey chat: Ralph Vacchiano

How news and sports are reported has changed by leaps and bounds. I'm old enough to remember when I relied on the newspaper to get updates on my favorite teams. ESPN and CNN changed the way sports and news were covered, respectively. Fast forward to 2012 and if you want to get scores, highlights, stats,… Continue reading Journey chat: Ralph Vacchiano

Hot Topic, Uncategorized

No surprise on Borders

Janine Melnitz: You're very handy, I can tell. I bet you like to read a lot, too.  Dr. Egon Spengler: Print is dead. -Ghostbusters, 1984 By now, you have heard that the nation's second-largest retail book chain is shutting its doors. Borders was already bankrupt, but was hoping for a reprieve. It didn't come. In… Continue reading No surprise on Borders

Hot Topic, Public Relations, Uncategorized

What’s in a name… and does it really matter?

"In order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. We think we've got the goods. We think we've done it." -Steve Jobs, Jan. 27, 2010 On Wednesday, Jan. 27, Apple unveiled to the world its long awaited tablet, calling… Continue reading What’s in a name… and does it really matter?