They say you can't go "home" again; I say that's dead wrong. On March 21, I went back to a place I called home for my college days, Temple University. Walking around the campus, which has changed by leaps and bounds since I was there, brought back lots of great memories and emotions. The reason… Continue reading The Four Pillars of Personal Branding
A few weeks ago, I was absolutely thrilled to visit the campus of Illinois State University and it's nationally recognized PRSSA chapter. The visit was part of "March Brandness," an extension of my CEO of You talks I've held via Skype and at various conferences. This talk wasn't something that was thrown together by ISU… Continue reading What I learned from Illinois State PRSSA
One of the more popular questions I get during my CEO of You personal branding talks is: "Should I have separate Twitter accounts for personal and professional?" It's a great question because there are so many opinions on this. There's the camp that states it is absolutely necessary to have both because you do not… Continue reading Personal Branding: One Twitter Account is Enough
Over the last four months, the CEO of You series has taken off even more than I expected. The apex was appearing at the PRSSA National Conference in Philadelphia last October. The response from the students in attendance and on social media was frankly overwhelming and flattering. In the weeks following, I had time to… Continue reading Let me be your CEO of You coach!
How many SWOT Analyses have you done in your public relations career? Have you ever done one for your personal brand? With the end of the year just a few weeks away, now is as good as a time to do one! Check out the Thursday Thought to see how. Let me know your thoughts… Continue reading Thursday Thought: Personal SWOT Analysis
"Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity." —Gen. George S. Patton Think of a great leader or someone you believe is a great leader. What are their leadership qualities? What have they done to prove to be a great leader? These questions… Continue reading Can You Be a Leader, But Not Lead?
Every once in a while, we need to fall flat on our butts to wake us up. Here's how I was given a wake-up call and why I'm better for it. How have you been humbled? Let me know in the comments!
One of the many points that I mentioned during my CEO of You talk on Oct. 26 in Philadelphia was that you have to have passion to make your personal brand work. If you are nonchalant or ambivalent, it will show in your brand. You have the opportunity to be great, so why not jump… Continue reading The Passion Principle
A week ago today, I left for Philadelphia, Pa. and the 2013 Public Relations Student Society of America's National Conference (PRSSANC). The buzz leading up to the event was incredible and the energy that filled the Loews Philadelphia Hotel was infectious. I had the honor and pleasure of presenting "CEO of You: Creating Your Personal… Continue reading PRSSANC and Making a Difference
On Oct. 23, I had the honor of speaking to my friend and colleague Deirdre Breakenridge’s PR and Social Media class at New York University. My talk was titled, “Building Social Relationships.” While I discussed engagement, listening to your social audience, and being effective, I kept coming back to one word: Trust. In social media,… Continue reading Building Social Trust