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The JourneyCast Podcast with guest Matt LaCasse

44424_4521832122001_1058374680_nMatt LaCasse and I are another example of developing a relationship from social media. I’ve (unfortunately) never met him in person, but have talked with him in every other way possible (except carrier pigeon and the string cup phone).

I’ve never been disappointed with something I retweet or share from Matt because I know he recognizes the importance of what he puts out on social networks. His only failing? Being a Chicago Cubs fan. Why do I pick on him about that? Because I’m a New York Mets fan.

In all seriousness, I’m really excited for everyone to listen to this episode with Matt because he shares some really great insight into how he started out in public relations, why he feels microvideo will dominate in 2014, and adjusting to being a parent and balancing work along with it.

The JourneyCast Podcast, Ep. 5 with Matt LaCasse

Let me know your thoughts on this episode, by leaving a comment below!

You can also subscribe to the podcast, via iTunes. 


My inspiration is YOU!

It’s been over a week since I let go from my job. While it’s not a time where I’ve kicked my heels and celebrated, I have relished the new opportunities that are out there.

While getting ready to work from home yesterday, I saw this Tweet from friend Stephanie Florence (@StephanieFlo):

I didn’t know anything about the post or what it contained. When I clicked to read it, shocked would not even come close to describe my feelings. Sixteen people typed their support, encouragement, and compliments about me. Now, I’ve never been great about receiving praise. I’d rather dole out kudos to others.

The words from Stephanie, Britten Wolf, Jackie LampugnanoJessica MalnikKimberly LucioLauren FernandezLauren GrayLauren NovoMatt CheuvrontMatt LaCassePaula KrigerRachel Esterline, Samantha Ogborn, Valerie Simon, Stephanie Majercik, and Scott Hale were enough to move me to tears. Yup, that’s right… I cried. 

Nowadays, we don’t always meet our friends in person. We meet them through this wonderful social media community. Want to know why I’m so passionate about what social media can do? Because it is inspiring. Those sixteen people listed above inspire me and there are thousands of others that I follow that also drive me to be better and pay it forward much more than I do.

Time and time again, I’ve blogged how the combination of public relations and social media marketing is very powerful. It can change perceptions of brands and help get the word out on blogs, among other great things.

But, we must continue to realize that social media is not to be taken lightly. It’s a tool that can crush people, if not used correctly. In talking to students and current pros, it can’t be stated enough, if you are honest, open and transparent, you will succeed at social media.

And remember this: Don’t focus on networking for just a job… focus on networking for life. Keep in contact with friends, colleagues, former co-workers, people you have met a conferences. They will be your champions when you need them most.

Courtesy: Marvel Studios

I’ll be honest with you… I use to view myself as weak. There was a great line from this summer’s “Captain America: The First Avenger.” Dr. Abraham Erskine is asked by Steve Rogers why he picked someone weak. The doctor replies, “Because a weak man knows the value of strength, the value of power.”

Lately, I feel like I’ve been injected with strength serum. I feel like I can do anything now. It’s not because I’m being cocky. It’s because I respect what many have said and done for me in these last few weeks and even prior to getting let go.

One event doesn’t shape me, but this wonderful social community does. Remember, you will always inspire me.

Follow Friday: Matt LaCasse

If there is one person that can say something funny one minute and the next something inspiring, it’s Matt LaCasse. I’ve had the pleasure of getting to know Matt over the last year, through #SportsPRChat, #journchat, and #u30pro.

Matt said this during #u30pro on Oct. 28 and I think it’s a great example of his wisdom.

Don’t make a promise to follow-up if you have no intention of doing so. It’s just rude.

Sure, it may seem like common sense. But one of the things I’ve gleaned from Matt over the last year is that he’s always someone who things about the big picture.  He’s also very generous and willing to lend a hand.

So why is he a must follow? Matt works in marketing for the Boys and Girls Club of West Central Missouri, where he is a great example for young people.  He is also the creator/co-moderator of the popular #cookchat with Samantha Ogborn.

Matt’s blog is called “Public Relations and Other Ruminations” and you should follow him on Twitter @MattLaCasse.