For years, we’ve heard the steady drumbeat of those that say it’s imperative to get your Master’s Degree if you want to move up in the public relations or marketing field. There are also many that disagree, saying it’s not at all necessary. I disagree with both schools of thought. It’s not imperative, but it’s also wrong to say it isn’t necessary. Let me explain.
Late last month, I was accepted into Purdue University’s Brian Lamb School of Communication for its online master’s degree program. I’m beyond excited to get started and continue to better myself as a professional from a great university. My internal debate about grad school started with a simple question: “Do I WANT to go or do I NEED to go?” And that is the question you should ask yourself if you are considering the same.
The argument that it isn’t necessary, or that you shouldn’t go is silly and antiquated. This isn’t me saying to you that you MUST go for your MBA, Master’s in Communication, etc. This is me telling you that it is YOUR CHOICE and not someone else’s to make.
I went back and forth for years about whether to get a higher degree. After I received my undergraduate degree from Temple University (yes, I’m #TempleMade), the thought of going back to school was not something I was keen on. However, as I got older, the idea of challenging myself to be more than what I am now became exciting.
Here’s what my thought process was:
1. Research– It’s one of the pillars of public relations, right? Well, I researched a ton of schools and spoke with a number of trusted colleagues and friends. My wife is a professor and she just attained her Ph.D. in July of 2014. So, I had plenty of good information about what direction to go in.
2. How will it help me- Look, it’s ok to be selfish here. You aren’t just going to get a higher degree because it would be great fun. You’ll work hard so that it can help YOU in the long run. Not anyone else. Do it for you. Not for what your boss thinks, your friends, or anyone else. Your name will be on the diploma.
3. Online or on campus- Since going to campus would be tough with two kids and two parents working, I sought out the highly reviewed online programs. This doesn’t mean you shouldn’t check out what the “brick and mortar” programs offer. I will say that distance programs no longer come with the “Oh, you are doing online?” stigma. My wife earned her Ph.D from the Medical University of South Carolina’s online program , save for a yearly residency week on campus in July.
4. Time- If you can’t commit the time to put in the work, don’t go for your degree. We budget time for clients, social postings, and more. You need to do the same for that Master’s Degree. Once I was accepted, I went into planning mode and created calendar dates. The more you plan, the more time you’ll have to study and focus.
5. Believe- Can you do it? Of course you can. I’ve used this quote from Robert F. Kennedy for years. “There are those who look at things the way they are, and ask why… I dream of things that never were, and ask why not?” From the moment I committed to applying for my Master’s Degree at Purdue, I asked “why not?” Why couldn’t I do this? Why not now? Believe in your talents, skills, and determination and you’ll succeed.
Remember, you don’t HAVE TO get a Master’s Degree, or any higher degree for that matter. What you do have to do is listen to what you WANT TO do. That’s what is most important.
Let me know your thoughts in the comments!