Branding, Monday Minute, Public Relations, Sports

Tuesday Tip: Repairing the NHL Brand

The NHL is back, but it has a ton of work to do in repairing the damage done from its most recent player lockout. How could they start to fix a brand that now needs serious repair? I've got some suggestions.     Let me know your thoughts and what YOU would do, as a… Continue reading Tuesday Tip: Repairing the NHL Brand

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NHL/NHLPA Face PR Issues with Lockout

For the second time in eight years, the National Hockey League has locked out its players. In 2004, the lockout wiped out the whole season. At that time, NHL Commissioner Gary Bettman sought fiscal responsibility (read: Salary Cap) and a better game. He seemed to have received it. Teams are (apparently) better off now than… Continue reading NHL/NHLPA Face PR Issues with Lockout