They say you can’t go “home” again; I say that’s dead wrong. On March 21, I went back to a place I called home for my college days, Temple University. Walking around the campus, which has changed by leaps and bounds since I was there, brought back lots of great memories and emotions.
The reason for being on campus was the second annual TU Invitational, hosted by the university’s outstanding PRSSA chapter. I’ve been lucky to get to know many members, both past and present, over the last few years. They make me incredibly proud to be an alum and to now call public relations my career. I spoke at this year’s event on being the “CEO of You.”
When I was at Temple in the mid-1990s, I had no clue about personal branding. However, I always tried to uphold the traits that I now speak about when giving talks around the country. Those traits are the pillars of my CEO of You sessions. If you want the best out of your brand, online and off, you need to embrace these four pillars.
Trust– There isn’t a brand around, personal or otherwise, that can survive without having trust. Never put your brand in a position where you sacrifice the trust you’ve built. I would rather you be last and right, than first and wrong. Do it right the way first!
Honesty– Being honest about the expectations of your brand. Never oversell something you aren’t able do, or be something you can’t. You also need to be honest with yourself. How many times have we met people who try to be someone else, or something else? That isn’t honesty. Never over inflate your abilities.
Transparency– We often ask clients to be open and transparent. That means, there is no way someone can look at you and not know who you are or what you represent. Being transparent also helps if you are in a crisis. CEO’s that hide are believed to be keeping something important a secret. Don’t hide behind secrecy.
Responsibility– You need to take responsibility for who you are and what you do in person and as a professional on social networks. Having a Twitter account, Facebook page, Instagram account, and a blog should be handled with great responsibility. You have the power to enact change as well as lead with these tools. Use them smartly and wisely.
At the end of the day, your personal brand needs to be real and have passion. If you can’t or don’t want to be real, you are wasting your time on social networks. Your brand will be fake. It’s harder to correct your brand than it is to be real from the start.
People gravitate toward passion. They can see through your BS a mile away. If you aren’t passionate about the work you do – or if you try to fake it – those you lead will pick up on it immediately. To truly inspire others and establish yourself as an expert, you have to love what you do. The drive to be the best is fueled by passion, without it, you may tend to view your work or activities as something you have to do, rather than something you get to do.
How are you upholding these four pillars? Let me know in the comments!
Over the last four months, the CEO of You series has taken off even more than I expected. The apex was appearing at the PRSSA National Conference in Philadelphia last October. The response from the students in attendance and on social media was frankly overwhelming and flattering.
In the weeks following, I had time to think about how CEO of You would move forward. I’ve talked with a number of students since October, whether it be over social networks, Skype, or email. The one thing that kept echoing in my mind was: “I need to do more.” But what would that “more” be? I have the answer.
Starting today, I’m happy to announce that I am offering one-hour personal branding sessions for students and new professionals, on an individual basis, for FREE. During these sessions , I will do everything I discuss in my talks: Do a personal SWOT analysis and personal audit on you and your brand, as it appears right now. We’ll then discuss your understanding what your brand is. And, yes, when I say this is free, I mean it is FREE.
So why am I doing this? It’s simple… I love what I do as a professional and I’m passionate about personal branding. And I want to help you have a passionate, energetic, and professional brand.
Let’s work together and make you the CEO of YOU! Reach out to me at Jason.R.Mollica-at-gmail-dot-com.
On Oct. 26, I’ll be speaking at PRSSA’s National Conference in Philadelphia, Pa. (Cue the Rocky theme!) It’s an incredible honor to be back in the city where I got my degree (#TempleMade) and my first job.
The title of the talk is “The CEO of You,” which focuses on personal branding. Whether you are a freshman, graduating senior or new professional, your brand online is extremely important. Here is my latest Thursday Thought on doing a personal audit as part of your brand.
How are you checking yourself weekly, monthly, or quarterly? Let me know in the comments.
I’m beyond excited to be traveling to Philadelphia in a few weeks to be part of PRSSA’s National Conference. Not only will I be visiting the city I got my start in, professionally, I’m also getting a chance to share something I’m passionate about: Personal Branding. The title of my talk is, “The CEO of You.” In this video, I explain a little of what PRSSA members can expect in the talk and what you can expect in the days leading up to this.
Let me know your thoughts and I hope to see you in Philly!