Hot Topic

Who is your PR Inspiration?

The key is to keep company only with people who uplift you, whose presence calls forth your best- Epictetus We (hopefully) get inspired by many things in life. A big promotion, getting your degree, or even starting your own business. However, in many cases, it is the people in our lives who inspire us to… Continue reading Who is your PR Inspiration?


JourneyCast Podcast w/ Ben Butler

Late last spring, I had the chance to first chat with Ben Butler over Twitter. As we got to talking, I realized how incredibly prepared and focused he was. Ben interviewed me for his blog and we finally got to meet in person in October at the PRSSA National Conference.  In this edition of the JourneyCast, I… Continue reading JourneyCast Podcast w/ Ben Butler

Guest Blog, Public Relations, Social Media

Guest Post: 5 Ways to Build Your Contact List

Jas' note: I'm happy to welcome today's guest blogger, Alicia Lawrence. She's a talented content coordinator and relationship builder. This post is sure to be one you'll want to read through. When a PR pro is asked what the most important part about their job is, any one of them would tell you one word:… Continue reading Guest Post: 5 Ways to Build Your Contact List

Branding, Hot Topic, Inspiration, Public Relations, Uncategorized

Blog Series: Never Settling for Second Best

"I'm a rockstar." "I can do anything!" "I'm the best there is, the best there was, the best there ever will be." "You've got a gift Roy... but it's not enough - you've got to develop yourself. If you rely too much on your own gift... then... you'll fail." I use that last quote from "The… Continue reading Blog Series: Never Settling for Second Best

Hot Topic, Inspiration

What I’ve Learned So Far

Over the last few weeks, I've begun to do some soul-searching. This has nothing to do with being unhappy or frustrated. It has everything to do with challenging myself to be better, to learn more and to understand the business I've started. I was watching "Life After Top Chef" on Bravo the other night. Each… Continue reading What I’ve Learned So Far

Hot Topic, Public Relations, Social Media, Sports

Should a PR pro tell others to “chill?”

Football is a game of passion, for fans and for players. It's the thrill of victory and the agony of defeat. It gets many of us more emotional than you could ever imagine. Just ask my wife how I was during the last two New York Giants Super Bowl wins. In public relations, we have… Continue reading Should a PR pro tell others to “chill?”

Hot Topic, Inspiration, Personal Branding

Building the Bridge

This time last year, I put my daughter on the bus for her first day of kindergarten. Little did I know that the bus doors opening to her new beginning were a metaphor of what was to come for her father. One year ago, I was let go from my job. It was the best… Continue reading Building the Bridge

Media, Monday Minute, Personal Branding

Monday Minute- Focusing Your Message

How many of you watched both the Presidential and Vice Presidential Debates? You've probably noticed the candidates trying to get their messages, or messaging, across to you. Did it work? We can learn something from this as PR/Social Media pros. Let me know your thoughts? How can we better stay on message?

Inspiration, Public Relations, Social Media

Working with Doubt

"What's the long face, what's all the crying for... Didn't you expect it when you opened your door." - Bruce Hornsby I've been a solo PR/social media marketing pro for nearly a year now. I chronicled my feelings as a new solo pro in May for Kellye Crane at It's been such great ride to… Continue reading Working with Doubt