Marketing, Public Relations, Social Media

Improving Yourself as a PR/Social Media Pro

When it comes down to it, we don't know everything (Captain Obvious statement). From time to time, we are challenged with strategies, tactics, and platforms that are new to us. So what do you do? While this may sound like an easy enough answer, finding trusted pros and avenues to get educated (or re-educated), can… Continue reading Improving Yourself as a PR/Social Media Pro

Marketing, Monday Minute, Personal Branding, Public Relations, Social Media

Tuesday Tip: My Thanks to YOU!

This has been a wonderful year. One of growth, success, and honors. But, it would not have been possible without YOU. So, as I make my last post of 2013, accept my thanks for a year I won't forget. THANK YOU, ALL!

Hot Topic, Public Relations

Solo PR can be rewarding and tough

"Honesty... it's such a lonely word."- Billy Joel In September, I embarked on my solo public relations pro journey. Although, it wasn't necessarily on my terms, I always dreamed of being my own boss. When the opportunity did arise, I was excited and eager to take on the solo PR world. It's been four months… Continue reading Solo PR can be rewarding and tough

Hot Topic, Public Relations

Defining PR Sparks Debate… and that’s good!

One of the great things about social media is that it allows you to have a fluid discussion about hot topics and trends. PRSA is currently asking PR pros to help define PR, through its “#PRDefined” campaign. Last week, I read Mark Schaefer’s blog titled, “Marking the 100th Anniversary of the PR Profession’s identity Crisis.”… Continue reading Defining PR Sparks Debate… and that’s good!

Hot Topic, Monday Minute, Public Relations

Monday Minute: Redefining PR

Thanks to PRSA for the inspiration for today's Monday Minute... how we as an industry are changing because of social media. Here is the story in the New York Times that I referenced. What do you as public relations pros think about PRSA's efforts here? Let me know in the comments.

Hot Topic, Marketing, Public Relations, Social Media, Technology

Don’t be afraid of PR, embrace it.

The title of this post may seem odd to you. Why, as a public relations pro, would we be afraid of the career we are in? Do we fear the news release? Developing a social media plan? On Tuesday, the wonderful Sarah Evans spoke to our PRSA chapter (Buffalo-Niagara) on a variety of topics, including… Continue reading Don’t be afraid of PR, embrace it.