Branding, Inspiration, Personal Branding, Personal Journey

The Four Pillars of Personal Branding

They say you can't go "home" again; I say that's dead wrong. On March 21, I went back to a place I called home for my college days, Temple University. Walking around the campus, which has changed by leaps and bounds since I was there, brought back lots of great memories and emotions. The reason… Continue reading The Four Pillars of Personal Branding

Personal Branding, Public Relations, The JourneyCast

The JourneyCast Podcast: Jessica Lawlor

The JourneyCast Podcast is back and I'm thrilled to welcome my friend and fellow Temple University graduate, Jessica Lawlor. It's no surprise that Jessica has become one of the more respected pros in our industry because of her drive, honesty, and work ethic. If that's not enough, she's also the driving force behind the "Get… Continue reading The JourneyCast Podcast: Jessica Lawlor

Hot Topic, Monday Minute

Tuesday Tip: Valuing Yourself as a Pro

Whether you are in public relations, marketing, advertising, or social media management, it is important to understand just how valuable you are. Why? It could be the difference between a potential client understanding your worth and not being valued. In today's Tip, I explain the importance of value as a professional.     What are… Continue reading Tuesday Tip: Valuing Yourself as a Pro

Uncategorized

Tuesday Video Tip: Planning

"Plans are nothing. Planning is everything."- Dwight D. Eisenhower  Planning is part of our fabric as public relations pros. We make sure that clients have planned for an event, roll out, or social media campaign. In today's Tip, here are a few ways you can be better planners. How do you go about planning your… Continue reading Tuesday Video Tip: Planning

Public Relations, The JourneyCast

JourneyCast Podcast with Jason Sprenger

Episode Four of The JourneyCast Podcast features Game Changer Communications president Jason Sprenger.  I've had the pleasure of chatting with Jason in 140 characters over the last few years. His focused insight with clients and the respect he has within the public relations industry is one we can all learn from. Talking with Jason, I… Continue reading JourneyCast Podcast with Jason Sprenger

Guest Blog, Marketing, Personal Branding, Public Relations

Guest Post: A Mentor That’s a “Grand Slam”

[Jas' note: I first met Corinthea Harris via Twitter and noticed she was at Rowan University. We then chatted at last October's PRSSA National Conference in Philadelphia, Pa. It turned out we had something in common (aside from being from South Jersey): A great mentor.] After a whirlwind year – having three internships, trying my… Continue reading Guest Post: A Mentor That’s a “Grand Slam”

Marketing, Public Relations, Social Media

Improving Yourself as a PR/Social Media Pro

When it comes down to it, we don't know everything (Captain Obvious statement). From time to time, we are challenged with strategies, tactics, and platforms that are new to us. So what do you do? While this may sound like an easy enough answer, finding trusted pros and avenues to get educated (or re-educated), can… Continue reading Improving Yourself as a PR/Social Media Pro

Public Relations, The JourneyCast

The JourneyCast Podcast

In our careers, it is integral that we try new things to stay fresh. Last year, I did an episode of  what I called, "The JourneyCast." I was thrilled Matthew Cerrone from Metsblog.com was kind enough to chat. Unfortunately, due to client work, scheduling, and life, the podcast didn't take off like I wanted. Today,… Continue reading The JourneyCast Podcast

Uncategorized

Let me be your CEO of You coach!

Over the last four months, the CEO of You series has taken off even more than I expected. The apex was appearing at the PRSSA National Conference in Philadelphia last October. The response from the students in attendance and on social media was frankly overwhelming and flattering. In the weeks following, I had time to… Continue reading Let me be your CEO of You coach!