Hot Topic, Social Media, Technology

Don’t Play the Social Media Blame Game

Do a Google search on blaming social media and you'll find over 5.6 million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because it's still relatively "new" in society. Social networks have taken the world… Continue reading Don’t Play the Social Media Blame Game

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Guest Blog, Public Relations, Social Media

Guest Post: Why Your Company Needs a Social Media Policy

[Jas' note: I'm glad to have my friend Ben Butler provide a guest post on a very important topic] The company handbooks given to new employees nowadays seem to be getting thicker and thicker. Unfortunately, it seems that one potentially brand-crippling area is neglected—social media. Here’s why your company needs to add a social media… Continue reading Guest Post: Why Your Company Needs a Social Media Policy

Hot Topic, Monday Minute

Tuesday Tip: Valuing Yourself as a Pro

Whether you are in public relations, marketing, advertising, or social media management, it is important to understand just how valuable you are. Why? It could be the difference between a potential client understanding your worth and not being valued. In today's Tip, I explain the importance of value as a professional.     What are… Continue reading Tuesday Tip: Valuing Yourself as a Pro

Uncategorized

Tuesday Video Tip: Planning

"Plans are nothing. Planning is everything."- Dwight D. Eisenhower  Planning is part of our fabric as public relations pros. We make sure that clients have planned for an event, roll out, or social media campaign. In today's Tip, here are a few ways you can be better planners. How do you go about planning your… Continue reading Tuesday Video Tip: Planning

Hot Topic, The JourneyCast

The JourneyCast Podcast with guest Katie Uhlaender

It's not every day you get the chance to chat with an Olympian. I originally read about Katie Uhlaender's story prior to the Sochi Olympic Games, due to her link with former Philadelphia Phillies manager Charlie Manuel. Despite not medaling, she inspired many with her grace and toughness. I was really honored to have had… Continue reading The JourneyCast Podcast with guest Katie Uhlaender

Branding, Hot Topic, Personal Branding

Personal Branding: One Twitter Account is Enough

One of the more popular questions I get during my CEO of You personal branding talks is: "Should I have separate Twitter accounts for personal and professional?" It's a great question because there are so many opinions on this. There's the camp that states it is absolutely necessary to have both because you do not… Continue reading Personal Branding: One Twitter Account is Enough

Inspiration, Public Relations, The JourneyCast

The JourneyCast Podcast with guest Matt LaCasse

Matt LaCasse and I are another example of developing a relationship from social media. I've (unfortunately) never met him in person, but have talked with him in every other way possible (except carrier pigeon and the string cup phone). I've never been disappointed with something I retweet or share from Matt because I know he… Continue reading The JourneyCast Podcast with guest Matt LaCasse

Public Relations, The JourneyCast

JourneyCast Podcast with Jason Sprenger

Episode Four of The JourneyCast Podcast features Game Changer Communications president Jason Sprenger.  I've had the pleasure of chatting with Jason in 140 characters over the last few years. His focused insight with clients and the respect he has within the public relations industry is one we can all learn from. Talking with Jason, I… Continue reading JourneyCast Podcast with Jason Sprenger

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JourneyCast Podcast w/ Ben Butler

Late last spring, I had the chance to first chat with Ben Butler over Twitter. As we got to talking, I realized how incredibly prepared and focused he was. Ben interviewed me for his blog and we finally got to meet in person in October at the PRSSA National Conference.  In this edition of the JourneyCast, I… Continue reading JourneyCast Podcast w/ Ben Butler