Blog Archives

Personal Branding: One Twitter Account is Enough

One of the more popular questions I get during my CEO of You personal branding talks is: “Should I have separate Twitter accounts for personal and professional?” It’s a great question because there are so many opinions on this. There’s the camp that states it is absolutely necessary to have both because you do not want to confuse followers about your brand. A recent article on “The Savvy Intern” blog stressed the necessity to have a recreational account for topics that aren’t “on brand.”  Tip of the blog cap to Reganie Smith (@ReganiePR) for sharing the post on Twitter.

managing multiple social accountsI fall into the other camp: I don’t think it is necessary to have two Twitter accounts. On full disclosure, I do have two accounts. One is for my business, JRM Comm; the other is me, @JasMollica. The difference, though, is that I don’t feel it’s essential for staying “on brand” to have a second account for myself. My JRM Comm account is strictly business; my @JasMollica account is a mix of professional and personal. Here are my reasons why you should focus on just one Twitter account.

  • Time– Regardless of whether you know how to use Tweetdeck, HootSuite, or Twitter’s app, it’s not easy to juggle multiple accounts. Focus your time on making your personal account great and show people you are worth the follow.
  • Confusion- One of the more important aspects of personal branding is giving people a good idea of who you are and what you do. If you have two accounts, who should I follow? The real person or the other account that just tweets business/career information? Don’t fall into the trap of being confusing. That only makes your brand clouded.
  • Transparency- I’ve stressed in many of my talks to students and professionals that the need for openness and transparency are essential. To me, multiple Twitter accounts do not help. I want to know who you really are… and so do other pros and potential employers. And, frankly, if you put the more personal tweets on another account, people will still find it.
  • Noise- We’ve all heard folks complain about too many tweets. Two accounts from one person adds to the Twitter noise. We see people tweet the same information, at the same time, from multiple accounts. That adds to the noise. Tweeting information that is valuable to your followers from one account cuts down on noise and confusion, too.
  • Personality- I’m in the camp that wants to see your personal side and that’s not to sound stalkerish. Before I hit follow, I look at what you’ve tweeted about. It gives me -and others- a better idea of who you are and what you do. If you posted something about last night’s hockey game, that’s great. We don’t, however, need to see the posts about beer pong or being hung over.
  • Smarts- Twitter and many other social networks may be free to sign up for, but they all require responsibility. You can make your one Twitter account great by just displaying some smarts. Don’t be so quick to hit that tweet button. Take a moment to consider your audience and your brand. Displaying smarts on your one account will go farther in strengthening your personal brand.

Focusing on your personal brand can be very difficult. The more honest you are with yourself and your audience, is not only great for your brand, it will be great for your career as well.

What are your thoughts on multiple Twitter accounts? Let me know in the comments!

The JourneyCast Podcast with guest Matt LaCasse

44424_4521832122001_1058374680_nMatt LaCasse and I are another example of developing a relationship from social media. I’ve (unfortunately) never met him in person, but have talked with him in every other way possible (except carrier pigeon and the string cup phone).

I’ve never been disappointed with something I retweet or share from Matt because I know he recognizes the importance of what he puts out on social networks. His only failing? Being a Chicago Cubs fan. Why do I pick on him about that? Because I’m a New York Mets fan.

In all seriousness, I’m really excited for everyone to listen to this episode with Matt because he shares some really great insight into how he started out in public relations, why he feels microvideo will dominate in 2014, and adjusting to being a parent and balancing work along with it.

The JourneyCast Podcast, Ep. 5 with Matt LaCasse

Let me know your thoughts on this episode, by leaving a comment below!

You can also subscribe to the podcast, via iTunes. 

Building Social Trust

On Oct. 23, I had the honor of speaking to my friend and colleague Deirdre Breakenridge’s PR and Social Media class at New York University. My talk was titled, “Building Social Relationships.” While I discussed engagement, listening to your social audience, and being effective, I kept coming back to one word: Trust.

In social media, public relations, advertising, and even in the media, you need to have a level of trust to succeed. If your audience doesn’t trust the message, information in a release, or a report about a seemingly important news topic, you’ll be talking to the wall.

Trust graphicSo, how exactly to you get social media followers to trust you? It’s not as simple as you think. This isn’t a matter of just following and having blind faith. You need to look at brands and individuals with a critical eye. Your personal brand depends on it.

Here are a few tips on how to build your social trust.

  • Prove it: In the legal world, lawyers attempt to prove their client’s innocence of an alleged wrongdoing. In social media, though, we need to prove to current and potential followers that we are worth their time. Make sure your message in clear, concise, and transparent. Gain someone’s trust by being you!
  • Establish Your Voice: Don’t be part of the “noise” on social networks. Set the tone by showing social followers that you are different from others. Bring positive, effective, and worthwhile messages to social media. Make sure you aren’t just tweeting to tweet. Have a purpose.
  • Get to Know Your Audience: You don’t need a meet and greet, but when someone first follows you, reach out and say, “thanks.” Take it one step further and start a conversation. From personal experience, I would not be where I am today, unless I developed a relationship with now trusted colleagues on social networks.
  • Understand the Power of Social: Twitter, Facebook, YouTube, etc. are more than just social networks. They are powerful tools to spread your message. Respect these networks and don’t take advantage. There is so much good that can be done with social media. If you are unsure of a post, hold off. It’s better to be last and right with a post, than first and wrong.

How are you building trust on social networks? Use the hashtag #CEOofYou on Twitter or leave your comments below.

Simplicity: A Better Way to Blog

“If you can see the lights shine in front of me. If you can see the lights shout out where you’ll be.”- Simple Minds, See the Lights

It’s no secret if you follow my blog via email, WordPress, or on social networks, that I haven’t done this in a while.  There have been a number of factors why, none of which are great excuses. That got me thinking. Why is it so hard to blog sometimes? Sure, there are probably a few factors: Time, can’t think of anything to write about, and over thinking a topic.

IMG_0970I think I may have found a way to make it a bit easier for you to blog. Simplify your thoughts and stop trying to write the next great blog post. Just write a blog post that will work for you! We all want to get some traction on our blog, but if that is what enters your mind first, you are destined to sit in front of your screen for hours.

Here’s how to simplify your time and posting:

  1. Keep a memo handy– Whether it is your iPhone’s recorder or a planner, if an idea comes into your mind, jot it down. It may not be your end topic for your post, but it could spur something further.
  2. Read other blogs- I’m not advocating plagiarism, but sometimes reading other blog posts get your brain’s juices flowing. It’s happened to me many times and I’ve done my best work (I think) when I can debate something.
  3. Don’t stop brainstorming- Take a few minutes and just jot some ideas down. Everything from PR tactics, social media outreach, etc. Then again, it may not be either of those things. I’ve found inspiration watching Iron Man! An idea can present itself at any time. Be ready!

Do you have a tip or two to share with my readers? Leave them in the comments!

Blog Series: Don’t Take Any BS

What is it about putting up with BS that we enjoy so much. Do we like feeling wanted? Do we figure it will get better, in life and in business? I’ve come to a point in my life, and in my career, where the BS has to stop. There’s no room for success when you put up with BS! Repeat that a few times and see if it doesn’t make you feel better.

In public relations, we are taught to work collaboratively. We may even say yes to something we don’t necessarily believe. Why would you do that? I pride myself in life and in business with being honest. If I BS someone, how is that going to really help a client or a friend? If a client has hired me to provide a social media plan or media training, I’m going to be honest. I’m not going to be a jerk and say, “I’m right and your wrong!” It’s a collaboration. We come to a mutual agreement that plan A is much better than plan B.

honestyThe same goes with social media. We can put up this persona that everything is great, it’s just like riding a unicorn while reading memes with pictures of cute kittens. News flash- life sucks sometimes and it’s ok to say that. Isn’t honesty really the best policy? When you become something you aren’t on social networks, you are setting yourself up for failure. I’d rather see you speak your mind than BS your way through a conversation.

In business, we want to work with clients that (hopefully) are looking for us to add our expertise. I had someone tell me once they couldn’t stand working with a certain client, but it was all worth it because they paid on time. It’s come to that in your PR career… settling for someone who pays on time. That, my friends, is BS. Don’t stay with a client because they pay on time. If you begin with honesty, you’ll have an open line of communication all throughout… and that’s good for both sides.

Before you say that not adding a little BS is impossible, think of this. Who are the most successful people in your career field? Do you think they BS’d their way to the top. After awhile, the BS runs out and we find out who someone really is. That isn’t a good day.

Cicero once said, “Where is there dignity unless there is honesty?” The more honest you are and the less fake you are, you’ll find more success!