Hot Topic, Marketing, Public Relations, Social Media

Better Social in 2015

So, we are on the verge of a new year (already?!). It's a time to celebrate accomplishments and the good things we've done. It's also a time to take a hard look at ways to improve for the year to come. I'm sure that whether you are a business or an individual, there are things… Continue reading Better Social in 2015

Hot Topic, Marketing, Personal Branding

Generation Labels: Limiting or Limitless?

On Oct. 21, I posed this question on Twitter:     I've been thinking a lot about the labels that are placed on generations. I don't hear much about the tags on Generation Y or Generation X, and when I did, it wasn't hammered home like the Millennial label is now. I accept the Millennial tag,… Continue reading Generation Labels: Limiting or Limitless?

Hot Topic, Media, Sports

Quick Hit: The Players Tribune… brilliant or sportswriter’s nightmare?

Derek Jeter's blue Jumpman cleats haven't even be cleaned off and he's got the next phase of his life lined up. Much like his preparation for a baseball season, Jeter was ready for retirement and what lies in front of him. Earlier this week, the now former Yankee captain rolled out "The Players Tribune," a… Continue reading Quick Hit: The Players Tribune… brilliant or sportswriter’s nightmare?

Hot Topic, Social Media, Technology

Don’t Play the Social Media Blame Game

Do a Google search on blaming social media and you'll find over 5.6 million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because it's still relatively "new" in society. Social networks have taken the world… Continue reading Don’t Play the Social Media Blame Game

Personal Branding, The JourneyCast

The JourneyCast Podcast: Stephanie Wonderlin

When you hear the words "Twitter Powerhouse," you may think of a brand like Mercedes Benz or Starbucks. But, you'd be wrong. The Twitter Powerhouse we are referring to is Stephanie Wonderlin. Not only is Stephanie a passionate user of Twitter (@swonderlin), Facebook, and Instagram, she is also one of the savviest people on YouTube.… Continue reading The JourneyCast Podcast: Stephanie Wonderlin

Branding, Hot Topic, Personal Branding

Personal Branding: One Twitter Account is Enough

One of the more popular questions I get during my CEO of You personal branding talks is: "Should I have separate Twitter accounts for personal and professional?" It's a great question because there are so many opinions on this. There's the camp that states it is absolutely necessary to have both because you do not… Continue reading Personal Branding: One Twitter Account is Enough

Uncategorized

JourneyCast Podcast w/ Ben Butler

Late last spring, I had the chance to first chat with Ben Butler over Twitter. As we got to talking, I realized how incredibly prepared and focused he was. Ben interviewed me for his blog and we finally got to meet in person in October at the PRSSA National Conference.  In this edition of the JourneyCast, I… Continue reading JourneyCast Podcast w/ Ben Butler

Guest Blog, Hot Topic, Public Relations, Social Media

5 Tips for Making Social Media Work Together to Boost Your Reach

(Jas' note: I'm glad to welcome back Alicia Lawrence with another great guest post.) If you're like most business owners, you probably want to use social media to expand your marketing efforts and reach new customers. After all, social media is a powerful, free tool — you can use it to access countless new contacts.… Continue reading 5 Tips for Making Social Media Work Together to Boost Your Reach

Hot Topic

When Personal isn’t really Personal

On Tuesday, July 30, a story came out that a reporter at a television station in Alabama was fired for what she posted on her personal blog. It immediately became another instance of: Is what you write on a personal blog really that personal? To summarize, Shea Allen, the now-former investigative reporter for WAAY in… Continue reading When Personal isn’t really Personal