So, we are on the verge of a new year (already?!). It's a time to celebrate accomplishments and the good things we've done. It's also a time to take a hard look at ways to improve for the year to come. I'm sure that whether you are a business or an individual, there are things… Continue reading Better Social in 2015
On Oct. 21, I posed this question on Twitter: I've been thinking a lot about the labels that are placed on generations. I don't hear much about the tags on Generation Y or Generation X, and when I did, it wasn't hammered home like the Millennial label is now. I accept the Millennial tag,… Continue reading Generation Labels: Limiting or Limitless?
Derek Jeter's blue Jumpman cleats haven't even be cleaned off and he's got the next phase of his life lined up. Much like his preparation for a baseball season, Jeter was ready for retirement and what lies in front of him. Earlier this week, the now former Yankee captain rolled out "The Players Tribune," a… Continue reading Quick Hit: The Players Tribune… brilliant or sportswriter’s nightmare?
Do a Google search on blaming social media and you'll find over 5.6 million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because it's still relatively "new" in society. Social networks have taken the world… Continue reading Don’t Play the Social Media Blame Game
When you hear the words "Twitter Powerhouse," you may think of a brand like Mercedes Benz or Starbucks. But, you'd be wrong. The Twitter Powerhouse we are referring to is Stephanie Wonderlin. Not only is Stephanie a passionate user of Twitter (@swonderlin), Facebook, and Instagram, she is also one of the savviest people on YouTube.… Continue reading The JourneyCast Podcast: Stephanie Wonderlin
One of the more popular questions I get during my CEO of You personal branding talks is: "Should I have separate Twitter accounts for personal and professional?" It's a great question because there are so many opinions on this. There's the camp that states it is absolutely necessary to have both because you do not… Continue reading Personal Branding: One Twitter Account is Enough
Late last spring, I had the chance to first chat with Ben Butler over Twitter. As we got to talking, I realized how incredibly prepared and focused he was. Ben interviewed me for his blog and we finally got to meet in person in October at the PRSSA National Conference. In this edition of the JourneyCast, I… Continue reading JourneyCast Podcast w/ Ben Butler
(Jas' note: I'm glad to welcome back Alicia Lawrence with another great guest post.) If you're like most business owners, you probably want to use social media to expand your marketing efforts and reach new customers. After all, social media is a powerful, free tool — you can use it to access countless new contacts.… Continue reading 5 Tips for Making Social Media Work Together to Boost Your Reach
Wednesday, Aug. 28 was the 50th anniversary of the late Dr. Martin Luther King, Jr.'s "I Have A Dream" speech. Dr. King's speech in 1963, on the steps of the Lincoln Memorial, looking out over the National Mall, is one of the most significant events in world history. Trailblazer Jackie Robinson was there. So were… Continue reading Stop the Flaming on Social Media Missteps
On Tuesday, July 30, a story came out that a reporter at a television station in Alabama was fired for what she posted on her personal blog. It immediately became another instance of: Is what you write on a personal blog really that personal? To summarize, Shea Allen, the now-former investigative reporter for WAAY in… Continue reading When Personal isn’t really Personal