Blog Archives

The JourneyCast Podcast with guest Matt LaCasse

44424_4521832122001_1058374680_nMatt LaCasse and I are another example of developing a relationship from social media. I’ve (unfortunately) never met him in person, but have talked with him in every other way possible (except carrier pigeon and the string cup phone).

I’ve never been disappointed with something I retweet or share from Matt because I know he recognizes the importance of what he puts out on social networks. His only failing? Being a Chicago Cubs fan. Why do I pick on him about that? Because I’m a New York Mets fan.

In all seriousness, I’m really excited for everyone to listen to this episode with Matt because he shares some really great insight into how he started out in public relations, why he feels microvideo will dominate in 2014, and adjusting to being a parent and balancing work along with it.

The JourneyCast Podcast, Ep. 5 with Matt LaCasse

Let me know your thoughts on this episode, by leaving a comment below!

You can also subscribe to the podcast, via iTunes. 


Blog Series: Organizing and Balancing Your Work

As I start off this five-part series on the blog, it’s my hope that it can help you find ease as you look for ways to improve what you are already doing. Here we go!

Whether you are a solo professional or working in an office, organization and balance are two of the more important things. You may have one, but not the other.

I’m here to say, that it is possible. It doesn’t happen in a day or month. It takes time. Since I became a solo PR pro, I’ve learned that balance is integral to your home and work success. Here is how I’m doing it.

1. Create a comfortable work environment. We’ve all seen that Facebook post or Twitter pic of a messy desk. There’s no way you can be productive with your desk cluttered with papers, yesterday’s snack and the over abundance of photos of your dog. Take a moment to set up a desk that will allow productivity and inspiration. You want to feel as good as possible to work. I have my inbox, inspirational quotes and a notepad on mine.

Work-Life-Balance2. Start your week out by setting goals. I mentioned that notepad… Mid 2012, my wife mentioned that I may be better organized if I had a notepad at my desk. At the beginning of each week, put your clients and the tasks you have for each. Then, look at the tasks that are “must do’s.” This will not only help keep you focused, but on point as well. No more of the “I have nothing to do!”

3. Social shutdown. For those of us that manage social communities, this is a tough one. However, being on social networks can be an amazing distraction. Don’t just be on Twitter or pinning to Pinterest because you have a few minutes. Focus on the task at hand, then move to your social agenda. Community managers have a unique problem here. But, while you step away from time to time, work on reporting what is going on in your social communities.

4. Work is work, home is home. You do need that separation, especially when you are a solo pro. While I enjoy working on some projects after the kids go to bed, your mind needs to reboot. Don’t push the brain too much. Set a time to shut it down for the day and make a note where you need to pick up. You aren’t a robot, so take a break.

5. Invest in a planner. Everything doesn’t need to be on your iPhone. I’ve used a planner in concert with my phone. I like the opportunity to jot down a new meeting or quick idea. Good planners can last years, while your phone is replaceable. Another great think about a planner is that, like the notepad, it is great for focus and keeping track of goals you have set.

Try one or more of these out and let me know how it works for you. What do you do to attain your goals and balance? Let me know in the comments.