Five Things I Learned at PRSSANC

Another year and another Public Relations Student Society of America National Conference has come and gone. This was my second year presenting and I can tell you that I had just as much fun as I did in Philly last year.

The National Committee did an outstanding job of giving PRSSA Chapters and members all the opportunities to hear and learn from some outstanding people, like Rebecca Timms of the Philadelphia 76ers and Powell Tate president Pam Jenkins. In other words, there was no reason why you couldn’t leave with some great ideas for your chapter and your career.

As much as the conference is for students, I always come away learning a ton. As pros, we should never stop learning or take the thought process of, “what can students teach me?” Last year, I was able to take things I learned in Philly and put them to use in my business. What did I learn this year?

PRSSA gift1. Make adjustments– Even the best laid plans can be thrown for a loop. While I have to stay on my toes daily, I realized that instead of just keeping my presentation the way it was, I made tweaks about an hour before my talk. I learned something very valuable after talking to Utah Valley University’s award-winning PRSSA chapter. That is…

2. Never pass up a chance to network– For the second straight year, I sat with UVU PRSSA to talk about career, life, and how to approach a job interview. Talking to these impressive future pros reminded me why I love speaking and teaching. The opportunity to pass along the wisdom you’ve learned over the years, can be very helpful. And you never do know when a former student can assist you in your career. Seeing friends from University of Delaware, Illinois State, Temple University, as well as Chris Bonelli and Adam Piccin, reminded me that social conversations can turn into real life ones.

3. Embrace Your Moment – take the opportunity to share your ideas, thoughts with those around you. I relished hearing so many great ideas from the future pros gathered in D.C. Following many members on Twitter, I saw each share knowledge from the sessions they were attending. This was their moment to share what they were learning. I love that!

4. Ask Questions – Whether you are in a large group or in a one-on-one situation, never turn down the opportunity to ask questions and get answers. During my session on “Understanding What the Media Want,” I welcomed questions in the middle and the end. I expect to have people question what I’ve talked about. Why? Because I want to make sure I’m giving you the answers you are looking for about media pitching. Don’t just settle for what you think may be a good answers. Ask questions to get answers you need, especially in our industry.

5. Don’t Forget Where You Came From – I’m a proud alum of Temple University. When I graduated back in 1997, I dove right into my career and lost touch with being an Owl. I feel blessed to have been able to reconnect with my alma mater in the last number of years, thanks to Temple’s outstanding PRSSA chapter. Now, at every opportunity, I try to meet with these great Owls and help them when they need it. They make me proud to be a Temple alum, and I’ll never forget where I came from… A Cherry and White Wonderland!

Let me leave you with one last thought. Remember, it’s never too late to have a life and it’s never too late to change one. Go with confidence in your career… And in life!

What did you learn in D.C. this year? Let me know in the comments!

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About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on October 15, 2014, in Hot Topic, Public Relations and tagged , , , , , , , , , , , , , . Bookmark the permalink. 2 Comments.

  1. So great Jason! Love what you said – that you can never stop learning, so true!

  2. Great post, Jason! I can totally relate. It’s been 4 years now that I started to volunteering with and speaking to PR students, and 3 years ago I became my alma mater’s PRSSA professional advisor and mentor (@PRSSASE). They are so full of energy and keep me on my toes– I wouldn’t change a thing! 🙂

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