Should a PR pro tell others to “chill?”

Football is a game of passion, for fans and for players. It's the thrill of victory and the agony of defeat. It gets many of us more emotional than you could ever imagine. Just ask my wife how I was during the last two New York Giants Super Bowl wins. In public relations, we have…

Building the Bridge

This time last year, I put my daughter on the bus for her first day of kindergarten. Little did I know that the bus doors opening to her new beginning were a metaphor of what was to come for her father. One year ago, I was let go from my job. It was the best…

Monday Minute- Focusing Your Message

How many of you watched both the Presidential and Vice Presidential Debates? You've probably noticed the candidates trying to get their messages, or messaging, across to you. Did it work? We can learn something from this as PR/Social Media pros. Let me know your thoughts? How can we better stay on message?

How Nurses Build Community Online

[Jas' note: I'm incredibly appreciative to have Erica Moss guest blogging today on a topic that is really piquing my interested lately: Healthcare and social media.] Of the many things you’re tasked with in the role of community manager, identifying who your target audience is and where they’re spending their time online are two of…