They say you can’t go “home” again; I say that’s dead wrong. On March 21, I went back to a place I called home for my college days, Temple University. Walking around the campus, which has changed by leaps and bounds since I was there, brought back lots of great memories and emotions.
The reason for being on campus was the second annual TU Invitational, hosted by the university’s outstanding PRSSA chapter. I’ve been lucky to get to know many members, both past and present, over the last few years. They make me incredibly proud to be an alum and to now call public relations my career. I spoke at this year’s event on being the “CEO of You.”
When I was at Temple in the mid-1990s, I had no clue about personal branding. However, I always tried to uphold the traits that I now speak about when giving talks around the country. Those traits are the pillars of my CEO of You sessions. If you want the best out of your brand, online and off, you need to embrace these four pillars.
Trust– There isn’t a brand around, personal or otherwise, that can survive without having trust. Never put your brand in a position where you sacrifice the trust you’ve built. I would rather you be last and right, than first and wrong. Do it right the way first!
Honesty– Being honest about the expectations of your brand. Never oversell something you aren’t able do, or be something you can’t. You also need to be honest with yourself. How many times have we met people who try to be someone else, or something else? That isn’t honesty. Never over inflate your abilities.
Transparency– We often ask clients to be open and transparent. That means, there is no way someone can look at you and not know who you are or what you represent. Being transparent also helps if you are in a crisis. CEO’s that hide are believed to be keeping something important a secret. Don’t hide behind secrecy.
Responsibility– You need to take responsibility for who you are and what you do in person and as a professional on social networks. Having a Twitter account, Facebook page, Instagram account, and a blog should be handled with great responsibility. You have the power to enact change as well as lead with these tools. Use them smartly and wisely.
At the end of the day, your personal brand needs to be real and have passion. If you can’t or don’t want to be real, you are wasting your time on social networks. Your brand will be fake. It’s harder to correct your brand than it is to be real from the start.
People gravitate toward passion. They can see through your BS a mile away. If you aren’t passionate about the work you do – or if you try to fake it – those you lead will pick up on it immediately. To truly inspire others and establish yourself as an expert, you have to love what you do. The drive to be the best is fueled by passion, without it, you may tend to view your work or activities as something you have to do, rather than something you get to do.
How are you upholding these four pillars? Let me know in the comments!
The key is to keep company only with people who uplift you, whose presence calls forth your best– Epictetus
We (hopefully) get inspired by many things in life. A big promotion, getting your degree, or even starting your own business. However, in many cases, it is the people in our lives who inspire us to be more and do more. Over the last few weeks, I’ve had an opportunity to think about those who have inspired me to be more as a public relations professional.
Folks like Larry Litwin, Deirdre Breakenridge, Shonali Burke, and, of course, my wife, have had an indelible impact into my PR career. Every day, I am inspired by something they have done. It is why I love what I do and why I enjoy working with future and current pros to make our industry great.
Now, I ask you. Who is your PR inspiration? Why do we need to let our networks know they are great? What have they done to inspire our industry?
Let me know on Twitter, Facebook and in the comments below. I’ll then shout them out on Twitter. Be inspired by what you have learned and pay it forward!
To go back to school or to not go back to school: that is the question.
And this is the very question Jason blogged about recently — one that almost every working professional grapples with at one time or another. Especially in the communications field, if you’re already gainfully employed, you wonder how anything learned in a classroom could possibly trump real-world experience.
And then there’s the prospect of giving up said job to go back to school for two years, or, better yet, having to relocate to chase a master’s degree from your dream school on the other side of the country. Online education, however, has been a complete game-changer in terms of flexibility, and we’ve seen the quality of the experience elevated to meet — and in some ways exceed — the on-campus one.
I’m totally biased on this front because I work on behalf of an online program. Newhouse School recently announced a new Master of Science in Communications delivered online: Communications@Syracuse. Specializations include public relations, journalism innovation and advertising, taught in live classes by Newhouse faculty. But this post isn’t about me.
It’s a great time to be in this field — employment of PR specialists is projected to grow 12 percent through 2022 (from 2012).
And let’s face it: communications and public relations are constantly evolving. Tactics that worked for PR pros even five years ago may seem antiquated today. Attention spans are short and competition for real estate on the web and in print is more intense than ever. Creative storytelling and unique content is paramount to separating your client from its counterparts.
“It’ll be back to the future for PR in 2015,” says Ellen Ryan Mardiks, vice chairman, Golin. “As the PR business grows and expands its remit, we’ll keep doing more, better. Clients will turn to us at an even greater pace for compelling content delivered across all forms of media.”
As a modern-day professional, you want to remain grounded in the fundamentals, while also staying up-to-date with new strategies and tools. To stay competitive, in some cases, advancing your degree, online or otherwise, is the next logical step to help hone your skills and position yourself as a leader who gets results for clients. But, as Jason wrote, you have to ask yourself if continuing your education will be worth the inevitable sacrifices you’ll have to make. It’s not a decision to be made lightly, nor should it be made based on what anyone else thinks — “do it for you.” Other things to consider:
- Accreditation: Is the institution accredited? This is something employers care about and, if it’s not, could hinder your chances to advance.
- Credit-transfer policies: Make sure the previous credits you’ve earned and the work experiences you have are taken into consideration.
- Faculty and student support: Are your professors invested in your success? Will you have access to the resources you need?
Bottom line: There are pros and cons of on-campus versus online — both offer a unique set of challenges. The key is to prioritize what’s important to you (staying put versus relocating, etc.) and commit to the decision 100%. Success in today’s public relations environment will require innovation, adaptability and greater accountability — it’s up to you how you get there.
Erica Moss is the community manager for Communications@Syracuse, a masters in communications online program, offered from the Newhouse School at Syracuse University. In her free time, she enjoys all things pop culture and connecting with people on Twitter @ericajmoss.
For years, we’ve heard the steady drumbeat of those that say it’s imperative to get your Master’s Degree if you want to move up in the public relations or marketing field. There are also many that disagree, saying it’s not at all necessary. I disagree with both schools of thought. It’s not imperative, but it’s also wrong to say it isn’t necessary. Let me explain.
Late last month, I was accepted into Purdue University’s Brian Lamb School of Communication for its online master’s degree program. I’m beyond excited to get started and continue to better myself as a professional from a great university. My internal debate about grad school started with a simple question: “Do I WANT to go or do I NEED to go?” And that is the question you should ask yourself if you are considering the same.
The argument that it isn’t necessary, or that you shouldn’t go is silly and antiquated. This isn’t me saying to you that you MUST go for your MBA, Master’s in Communication, etc. This is me telling you that it is YOUR CHOICE and not someone else’s to make.
I went back and forth for years about whether to get a higher degree. After I received my undergraduate degree from Temple University (yes, I’m #TempleMade), the thought of going back to school was not something I was keen on. However, as I got older, the idea of challenging myself to be more than what I am now became exciting.
Here’s what my thought process was:
1. Research– It’s one of the pillars of public relations, right? Well, I researched a ton of schools and spoke with a number of trusted colleagues and friends. My wife is a professor and she just attained her Ph.D. in July of 2014. So, I had plenty of good information about what direction to go in.
2. How will it help me- Look, it’s ok to be selfish here. You aren’t just going to get a higher degree because it would be great fun. You’ll work hard so that it can help YOU in the long run. Not anyone else. Do it for you. Not for what your boss thinks, your friends, or anyone else. Your name will be on the diploma.
3. Online or on campus- Since going to campus would be tough with two kids and two parents working, I sought out the highly reviewed online programs. This doesn’t mean you shouldn’t check out what the “brick and mortar” programs offer. I will say that distance programs no longer come with the “Oh, you are doing online?” stigma. My wife earned her Ph.D from the Medical University of South Carolina’s online program , save for a yearly residency week on campus in July.
4. Time- If you can’t commit the time to put in the work, don’t go for your degree. We budget time for clients, social postings, and more. You need to do the same for that Master’s Degree. Once I was accepted, I went into planning mode and created calendar dates. The more you plan, the more time you’ll have to study and focus.
5. Believe- Can you do it? Of course you can. I’ve used this quote from Robert F. Kennedy for years. “There are those who look at things the way they are, and ask why… I dream of things that never were, and ask why not?” From the moment I committed to applying for my Master’s Degree at Purdue, I asked “why not?” Why couldn’t I do this? Why not now? Believe in your talents, skills, and determination and you’ll succeed.
Remember, you don’t HAVE TO get a Master’s Degree, or any higher degree for that matter. What you do have to do is listen to what you WANT TO do. That’s what is most important.
Let me know your thoughts in the comments!
On Oct. 21, I posed this question on Twitter:
I’ve been thinking a lot about the labels that are placed on generations. I don’t hear much about the tags on Generation Y or Generation X, and when I did, it wasn’t hammered home like the Millennial label is now. I accept the Millennial tag, but I often wonder whether it really is a badge of honor or a label that is unnecessary. Many in the millennial generation, however, embrace the tag. So, I left it to the Twitterverse to see what they felt. I received some really great answers.
You’ve heard some of the thoughts from Twitter. Now, what do you REALLY think about generational labels. Are they a hinderance to your success? Do they make you feel more confident? Let me know in the comments!
Another year and another Public Relations Student Society of America National Conference has come and gone. This was my second year presenting and I can tell you that I had just as much fun as I did in Philly last year.
The National Committee did an outstanding job of giving PRSSA Chapters and members all the opportunities to hear and learn from some outstanding people, like Rebecca Timms of the Philadelphia 76ers and Powell Tate president Pam Jenkins. In other words, there was no reason why you couldn’t leave with some great ideas for your chapter and your career.
As much as the conference is for students, I always come away learning a ton. As pros, we should never stop learning or take the thought process of, “what can students teach me?” Last year, I was able to take things I learned in Philly and put them to use in my business. What did I learn this year?
1. Make adjustments– Even the best laid plans can be thrown for a loop. While I have to stay on my toes daily, I realized that instead of just keeping my presentation the way it was, I made tweaks about an hour before my talk. I learned something very valuable after talking to Utah Valley University’s award-winning PRSSA chapter. That is…
2. Never pass up a chance to network– For the second straight year, I sat with UVU PRSSA to talk about career, life, and how to approach a job interview. Talking to these impressive future pros reminded me why I love speaking and teaching. The opportunity to pass along the wisdom you’ve learned over the years, can be very helpful. And you never do know when a former student can assist you in your career. Seeing friends from University of Delaware, Illinois State, Temple University, as well as Chris Bonelli and Adam Piccin, reminded me that social conversations can turn into real life ones.
3. Embrace Your Moment – take the opportunity to share your ideas, thoughts with those around you. I relished hearing so many great ideas from the future pros gathered in D.C. Following many members on Twitter, I saw each share knowledge from the sessions they were attending. This was their moment to share what they were learning. I love that!
4. Ask Questions – Whether you are in a large group or in a one-on-one situation, never turn down the opportunity to ask questions and get answers. During my session on “Understanding What the Media Want,” I welcomed questions in the middle and the end. I expect to have people question what I’ve talked about. Why? Because I want to make sure I’m giving you the answers you are looking for about media pitching. Don’t just settle for what you think may be a good answers. Ask questions to get answers you need, especially in our industry.
5. Don’t Forget Where You Came From – I’m a proud alum of Temple University. When I graduated back in 1997, I dove right into my career and lost touch with being an Owl. I feel blessed to have been able to reconnect with my alma mater in the last number of years, thanks to Temple’s outstanding PRSSA chapter. Now, at every opportunity, I try to meet with these great Owls and help them when they need it. They make me proud to be a Temple alum, and I’ll never forget where I came from… A Cherry and White Wonderland!
Let me leave you with one last thought. Remember, it’s never too late to have a life and it’s never too late to change one. Go with confidence in your career… And in life!
What did you learn in D.C. this year? Let me know in the comments!
In this edition of The JourneyCast Podcast, we chat with Geben Communication president Heather Whaling. One of the most-trusted social influencers because of the hard work and dedication she -and her team- put in, Heather can be found speaking at conferences, being a thought leader through her blog, and setting the standard for what it means to be a true pro.
Heather discusses how she founded Geben, her work with the Columbus Marathon, being a new mom, and her love of the New York Yankees.