Marketing, Public Relations, Social Media

Rethinking Location-Based Social Media

Last year, I wrote a post for my company's blog on location-based social media (LBS), titled "Why Foursquare doesn't work for me (but may for you)." I laid out my reasons for me not using LBS by saying: I’ve seen enough and I’m not going to take it any more (I had to channel my… Continue reading Rethinking Location-Based Social Media

Follow Friday

Follow Friday: Jackie Lampugnano

It's been a few weeks since I've done a Follow Friday recommendation, so I'm happy to tell you about the talented Jackie Lampugnano (@JackieLamp).  One half of the terrific Gen Y blog, GenWisePerspective, Jackie is always bringing and sharing knowledge on Twitter. Case in point is a post from Jackie at the Social Media Club's… Continue reading Follow Friday: Jackie Lampugnano

Hot Topic, Inspiration, Job Search

The Interview Problem

We've reached the mid-point of March and it's inching closer to the end of another academic year.  For some, it's even the end of your collegiate careers. I've had the pleasure of talking with a number of students about their resumes.  The next step is using that resume to help get you either an internship… Continue reading The Interview Problem

Hot Topic, Inspiration, Marketing, Public Relations, Uncategorized

Points of Leadership

I received President George W. Bush's book "Decision Points" as a gift for Christmas.  As someone who is a history buff and enjoys reading about how president's think, I was eager to dive in.  There have been 44 men that have led our country and each one was different from the other.  All have had their… Continue reading Points of Leadership

Hot Topic, Marketing, Public Relations, Uncategorized

Substance is better than style

More and more, we are a society of flash.  We love Lady Gaga, the Kardashians, and "Celebrity Rehab." We are drawn to the things that are outrageous.  Sure, it may be fun to watch "Jersey Shore" for entertainment, but when you think about it, what is the show really about? Imagine for a moment you are… Continue reading Substance is better than style