Category Archives: Hot Topic
The key is to keep company only with people who uplift you, whose presence calls forth your best- Epictetus
We (hopefully) get inspired by many things in life. A big promotion, getting your degree, or even starting your own business. However, in many cases, it is the people in our lives who inspire us to be more and do more. Over the last few weeks, I’ve had an opportunity to think about those who have inspired me to be more as a public relations professional.
Folks like Larry Litwin, Deirdre Breakenridge, Shonali Burke, and, of course, my wife, have had an indelible impact into my PR career. Every day, I am inspired by something they have done. It is why I love what I do and why I enjoy working with future and current pros to make our industry great.
Now, I ask you. Who is your PR inspiration? Why do we need to let our networks know they are great? What have they done to inspire our industry?
Let me know on Twitter, Facebook and in the comments below. I’ll then shout them out on Twitter. Be inspired by what you have learned and pay it forward!
To go back to school or to not go back to school: that is the question.
And this is the very question Jason blogged about recently — one that almost every working professional grapples with at one time or another. Especially in the communications field, if you’re already gainfully employed, you wonder how anything learned in a classroom could possibly trump real-world experience.
And then there’s the prospect of giving up said job to go back to school for two years, or, better yet, having to relocate to chase a master’s degree from your dream school on the other side of the country. Online education, however, has been a complete game-changer in terms of flexibility, and we’ve seen the quality of the experience elevated to meet — and in some ways exceed — the on-campus one.
I’m totally biased on this front because I work on behalf of an online program. Newhouse School recently announced a new Master of Science in Communications delivered online: Communications@Syracuse. Specializations include public relations, journalism innovation and advertising, taught in live classes by Newhouse faculty. But this post isn’t about me.
It’s a great time to be in this field — employment of PR specialists is projected to grow 12 percent through 2022 (from 2012).
And let’s face it: communications and public relations are constantly evolving. Tactics that worked for PR pros even five years ago may seem antiquated today. Attention spans are short and competition for real estate on the web and in print is more intense than ever. Creative storytelling and unique content is paramount to separating your client from its counterparts.
“It’ll be back to the future for PR in 2015,” says Ellen Ryan Mardiks, vice chairman, Golin. “As the PR business grows and expands its remit, we’ll keep doing more, better. Clients will turn to us at an even greater pace for compelling content delivered across all forms of media.”
As a modern-day professional, you want to remain grounded in the fundamentals, while also staying up-to-date with new strategies and tools. To stay competitive, in some cases, advancing your degree, online or otherwise, is the next logical step to help hone your skills and position yourself as a leader who gets results for clients. But, as Jason wrote, you have to ask yourself if continuing your education will be worth the inevitable sacrifices you’ll have to make. It’s not a decision to be made lightly, nor should it be made based on what anyone else thinks — “do it for you.” Other things to consider:
- Accreditation: Is the institution accredited? This is something employers care about and, if it’s not, could hinder your chances to advance.
- Credit-transfer policies: Make sure the previous credits you’ve earned and the work experiences you have are taken into consideration.
- Faculty and student support: Are your professors invested in your success? Will you have access to the resources you need?
Bottom line: There are pros and cons of on-campus versus online — both offer a unique set of challenges. The key is to prioritize what’s important to you (staying put versus relocating, etc.) and commit to the decision 100%. Success in today’s public relations environment will require innovation, adaptability and greater accountability — it’s up to you how you get there.
Erica Moss is the community manager for Communications@Syracuse, a masters in communications online program, offered from the Newhouse School at Syracuse University. In her free time, she enjoys all things pop culture and connecting with people on Twitter @ericajmoss.
On Oct. 21, I posed this question on Twitter:
I’ve been thinking a lot about the labels that are placed on generations. I don’t hear much about the tags on Generation Y or Generation X, and when I did, it wasn’t hammered home like the Millennial label is now. I accept the Millennial tag, but I often wonder whether it really is a badge of honor or a label that is unnecessary. Many in the millennial generation, however, embrace the tag. So, I left it to the Twitterverse to see what they felt. I received some really great answers.
You’ve heard some of the thoughts from Twitter. Now, what do you REALLY think about generational labels. Are they a hinderance to your success? Do they make you feel more confident? Let me know in the comments!
Another year and another Public Relations Student Society of America National Conference has come and gone. This was my second year presenting and I can tell you that I had just as much fun as I did in Philly last year.
The National Committee did an outstanding job of giving PRSSA Chapters and members all the opportunities to hear and learn from some outstanding people, like Rebecca Timms of the Philadelphia 76ers and Powell Tate president Pam Jenkins. In other words, there was no reason why you couldn’t leave with some great ideas for your chapter and your career.
As much as the conference is for students, I always come away learning a ton. As pros, we should never stop learning or take the thought process of, “what can students teach me?” Last year, I was able to take things I learned in Philly and put them to use in my business. What did I learn this year?
1. Make adjustments- Even the best laid plans can be thrown for a loop. While I have to stay on my toes daily, I realized that instead of just keeping my presentation the way it was, I made tweaks about an hour before my talk. I learned something very valuable after talking to Utah Valley University’s award-winning PRSSA chapter. That is…
2. Never pass up a chance to network- For the second straight year, I sat with UVU PRSSA to talk about career, life, and how to approach a job interview. Talking to these impressive future pros reminded me why I love speaking and teaching. The opportunity to pass along the wisdom you’ve learned over the years, can be very helpful. And you never do know when a former student can assist you in your career. Seeing friends from University of Delaware, Illinois State, Temple University, as well as Chris Bonelli and Adam Piccin, reminded me that social conversations can turn into real life ones.
3. Embrace Your Moment – take the opportunity to share your ideas, thoughts with those around you. I relished hearing so many great ideas from the future pros gathered in D.C. Following many members on Twitter, I saw each share knowledge from the sessions they were attending. This was their moment to share what they were learning. I love that!
4. Ask Questions – Whether you are in a large group or in a one-on-one situation, never turn down the opportunity to ask questions and get answers. During my session on “Understanding What the Media Want,” I welcomed questions in the middle and the end. I expect to have people question what I’ve talked about. Why? Because I want to make sure I’m giving you the answers you are looking for about media pitching. Don’t just settle for what you think may be a good answers. Ask questions to get answers you need, especially in our industry.
5. Don’t Forget Where You Came From – I’m a proud alum of Temple University. When I graduated back in 1997, I dove right into my career and lost touch with being an Owl. I feel blessed to have been able to reconnect with my alma mater in the last number of years, thanks to Temple’s outstanding PRSSA chapter. Now, at every opportunity, I try to meet with these great Owls and help them when they need it. They make me proud to be a Temple alum, and I’ll never forget where I came from… A Cherry and White Wonderland!
Let me leave you with one last thought. Remember, it’s never too late to have a life and it’s never too late to change one. Go with confidence in your career… And in life!
What did you learn in D.C. this year? Let me know in the comments!
Derek Jeter’s blue Jumpman cleats haven’t even be cleaned off and he’s got the next phase of his life lined up. Much like his preparation for a baseball season, Jeter was ready for retirement and what lies in front of him. Earlier this week, the now former Yankee captain rolled out “The Players Tribune,” a site where athletes can directly connect with fans, unfiltered, and beyond 140 characters.
Jeter has already recruited Seattle Seahawks Super Bowl champion quarterback Russell Wilson as a senior editor. Wilson’s first post was heartfelt and honest. However, the site hasn’t been met with the same aura that Jeter carried during his sure-to-be Hall of Fame career.
After being lauded for his humbleness, work ethic, and respect for the game, Jeter is now being criticized by the same people for lauded him over his playing career. Why? Some sportswriters are cranky because they feel their jobs are being done for them. Really? Last I checked you can still interview these players before and after games, practices, and sometimes at public appearances.
There will always be a need for sportswriters. However, some of them were the same ones that complained about blogging a while back. Now, they are using for story supplements, first-hand reporting, and live blogging. You will not see papers laying off sportswriters because Derek Jeter has started a website.
At the end of the day, we, as sports fans, would love to learn more about our favorite players. Do I need to know about their personal lives? Not really, unless they’ve been bad (ahem, Ray Rice). I do look forward to learning more about how they’ll make an impact while playing or after their career.
Besides, I’d rather hear what Derek Jeter has to say over ESPN’s Keith Olbermann any day.
Sept. 8-UPDATE: Ray Rice had his contract terminated by the Ravens and was suspended indefinitely by the NFL. The NFL released the news on Twitter, however the commissioner still has not commented, which continues to speak volumes. What is written below still stands: The NFL still has a problem.
By now, you have most likely heard about the infamous tape of Baltimore Ravens’ running back Ray Rice hitting his then-fiance. It was an absolutely disgusting scene and horrendous thing to do to someone you apparently care about. The National Football League, after viewing the tape, suspended Rice for two games, which came under intense criticism from fans and activists alike. Then, on Sept. 8, TMZ Sports released another, more graphic video which showed how brutal the beating Rice put on the woman who is now his wife.
The NFL created a public relations issue by only giving Rice a two-game ban for this assault. It now has a bigger issue because it appears the league had seen the more brutal video, but denied it initially. The problem is three-fold for the league, the Ravens, and Rice.
- The NFL handed down a light suspension to someone who knocked a woman out.
- The Ravens and their owner stood in support of Rice at a May press conference.
- Ray Rice’s first “apology” was not very heartfelt, saying “I apologize for the situation my wife and I were in.” Hitting your now-wife isn’t a situation, it’s an attack. The second wasn’t much better.
Rice is not the first athlete to hit a woman and he won’t be the last, sadly. But, in this day of social media and outlets looking deeper into news, videos like the one mentioned in the first paragraph will be more prevalent. Look how quickly the Jay Z/Solange Knowles video spread like wildfire.
The NFL opened its season on Sept. 4 with the defending Super Bowl champion Seattle Seahawks defeating the Green Bay Packers and then had a Sunday stacked with games. Many of them were really exciting. The league was hoping it would have the focus on the two Monday Night Football games, one featuring the New York Giants and the Detroit Lions. Those games will not be the focus. The focus is going to be on the more brutal video of Rice and what the league hasn’t done.
If the NFL wants to repair their image as one that looks lightly on domestic violence, they need to act now and suspend Rice for the season. They were tough on Ben Roethlisberger after he was accused of sexually assaulting a Georgia woman in 2010. Those charges were eventually not filed and he was suspended, ultimately, for four games.
Here’s what Commissioner Roger Goodell wrote to the Steelers’ QB after Roethlisberger was not charged:
“I recognize that the allegations in Georgia were disputed and that they did not result in criminal charges being filed against you. My decision today is not based on a finding that you violated Georgia law, or on a conclusion that differs from that of the local prosecutor. That said, you are held to a higher standard as an NFL player, and there is nothing about your conduct in Milledgeville that can remotely be described as admirable, responsible, or consistent with either the values of the league or the expectations of our fans.”
“You are held to a higher standard as an NFL player…” The Commissioner should go back and read those words again, because Ray Rice wasn’t held to a higher standard. The NFL and its leadership are faced with fans in an uproar over a lenient suspension. The next step could be sponsors pulling their money and even NFL players criticizing the league.
The NFL needs to act, for morality’s sake, and for their image.